Company Overview

Bose Professional is a leader in the professional audio industry, specializing in the design and manufacturing of cutting-edge audio solutions including loudspeakers, amplifiers, signal processing devices, controls, software, and accessories. As we continue to expand our team, we are seeking a Channel Marketing Specialist to join us on our journey.

We have organized ourselves culturally around a set of shared values. We are a team first, which means we are collaborative and support each other toward our common goals. We start everything from the outside in, starting with the customer and solving from there. We value trust, so we are a company of people who are open and direct, avoid politics, and who do what it takes to deliver on our commitments. And as we work together, we are empathetic, courteous, and fair, because we respect each other. Finally, we believe that creativity and innovation belong in all parts of the company to drive excellence in everything we do.

Position Overview

As a Channel Marketing Specialist, you are part of the sales team, implementing marketing strategies defined by global marketing and driving marketing activities and initiatives for the sales channels in collaboration with local sales teams. The region you will be active in is Benelux France UK/IRL Spain Portugal Morocco Ivory Coast

Key Responsibilities

• Channel marketing strategy implementation: including PR, advertising, marketing resources, newsletters, initiatives and suggestions, exhibitions and networking events.
• Reporting: You will report to the regional director and work closely with all members of the regional sales team, distributors, and resellers.
• Media Relations: Maintain regular contact with media (press releases, news, events) & meet with press at events.
• Reference Case Stories: Organization of reference case stories in online and offline media.
• Case Story Identification: Identify case stories in the sales region in line with global strategy.
• Case Story Production: Produce case stories in collaboration with local sales team.
• Publishing: Push to publish case stories internal (website, soc media) and external (newsletters, reseller websites, soc media).
• Advertising: Create media strategy and planning with AV magazines in the region.
• Newsletter: Creation of newsletters with regional and global content. Maintenance of distribution list. Measure the effectiveness of newsletters.
• Events Organization: Suggested events include product introduction, roadshows, exhibitions, reseller events, and reseller trainings. Align events with global strategy and local needs. Organization includes event design, logistics, lodging, catering, invitations, training certifications and follow-up of execution.
• Purchasing: Creation of purchase orders and processing them in Certify. Monitoring expenses within the assigned marketing budget.
• Production: Identify stories for social media posts and collaborate with global social media team. Production of marketing assets like brochures, banners, backdrops, shirts and giveaways to support events.
• Translations: Collaborate with global marketing to support and review translation of assets.
• Reseller and Distributor Support: Define in collaboration with sales the marketing plans for key resellers and distributors. Support the execution of these marketing and provide necessary assets.
• Support Company objectives: by completing additional tasks as needed.