UGREEN GROUP LIMITED
Channel Marketing Specialist/Manager-UK& Ireland
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Job Description: Channel Marketing Manager – UK & Ireland
UGREEN is looking for an experienced and commercially minded Channel Marketing Manager – UK & Ireland to support the continued growth of our UK and Ireland business. This role will have a strong focus on retail and channel marketing, working closely with the UK Sales team and key retail partners to increase brand visibility, improve in-store and online execution, drive sell-out, and support new product launches.
The role will also support selected consumer-facing marketing initiatives to strengthen UGREEN’s brand awareness and consideration in the UK market. We are looking for someone who understands the UK consumer electronics retail landscape, is comfortable working directly with retailers, and can turn marketing investment into measurable commercial results.
Responsibilities:
- Develop and execute the UK & Ireland channel marketing strategy, aligned with local sales priorities and UGREEN’s global brand direction.
- Work closely with the UK Sales and Key Account teams to develop marketing plans for key retail and distribution partners, including retailer campaigns, product launches, promotional activities, and seasonal programmes.
- Build strong working relationships with retail partners and their marketing teams to improve UGREEN’s online and in-store visibility, product positioning, and consumer engagement.
- Plan and execute in-store marketing activities, including POS materials, displays, merchandising, product demonstrations, and retail activation.
- Manage retailer media and joint marketing programmes, including digital placements, sponsored content, CRM/email campaigns, social media, and other retailer-owned media channels.
- Support major UK retail moments such as Black Friday, Christmas, Back to School, Prime Day, and key product launches, ensuring strong channel execution.
- Manage channel marketing budgets and MDF, tracking campaign performance and ensuring marketing investment delivers measurable sell-out, traffic, conversion, and ROI.
- Work closely with Sales to analyse retailer performance, identify growth opportunities, and develop marketing programmes that support incremental revenue and market share growth.
- Support selected consumer marketing activities, including local brand campaigns, PR, influencer/KOL collaborations, partnerships, and experiential events.
- Gather UK consumer, competitor, and retail insights and provide actionable recommendations to the UK business and HQ teams.
- Collaborate closely with UGREEN’s global Marketing team in China to localise global campaigns while ensuring they are relevant and effective for UK consumers and retail partners.
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Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3–5+ years of relevant marketing experience, ideally within Consumer Electronics, Technology, IT, Mobile Accessories, Smart Home, or a related consumer category.
- Strong experience in channel marketing, retail marketing, or trade marketing within the UK market.
- Good understanding of the UK retail landscape and ideally experience working with major retailers such as Currys, Argos, John Lewis, Amazon, Costco, Tesco, or similar national retail accounts.
- Proven experience developing and executing retailer marketing campaigns, product launches, promotional programmes, and in-store activations.
- Strong commercial mindset with the ability to connect marketing activities with sales performance and measurable business results.
- Experience managing marketing budgets and evaluating campaign ROI.
- Strong project management skills with the ability to manage multiple retailers, campaigns, and deadlines simultaneously.
- Excellent written and verbal communication skills in English.
- Comfortable working in a fast-paced, international, and multicultural organisation and collaborating closely with global headquarters.
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Preferred Qualifications:
- Experience working for a consumer electronics or technology brand in the UK.
- Existing relationships with UK retailer marketing or category teams would be an advantage.
- Experience across both channel/trade marketing and consumer marketing.
- Experience with retailer media platforms, digital marketing, social media, influencer marketing, or PR.
- Understanding of both online and offline retail, including e-commerce, physical-store activation, and omnichannel campaigns.
What We Offer:
- Competitive salary and benefits package.
- Flexible hybrid working model.
- Opportunity to play a key role in building and growing UGREEN’s UK & Ireland business.
- High level of ownership and exposure to major UK retail partners.
- Opportunity to work closely with both the UK leadership team and UGREEN’s global headquarters.
- Career development opportunities within a fast-growing global consumer technology brand.
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