Go Swag
Chief Financial Officer
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The Chief Financial Officer Role
đź“Ť Location: Hybrid from our Glasgow HQ (Hillington)
We're looking for a CFO to own the next stage of Go Swag's growth, reporting directly to the CEO and providing the Board with total clarity on the numbers. As we scale rapidly across multiple territories, we have an exciting opportunity for the Finance function to become a core driver of business efficiency and a genuine force shaping our strategic direction.
This role is built for someone who thrives in the early-to-mid stages of a company's journey. You'll inherit a strong finance team already in place, and the foundations to build on. The right person will be ready to professionalise our fiscal environment further, own financial operations across multiple jurisdictions, and give the CEO and Board total clarity on the numbers, always.
We’re hiring a leader who brings a proven playbook, but applies it pragmatically - rigour without stifling the agility that's got us here. Go Swag moves fast and experiments constantly; this role calls for someone just as comfortable stress-testing a bold new idea as they are closing the books on time. This is a high-autonomy role with direct access to our Founders, and a genuine seat at the table.
Essential Skills
- Proven scale-up or high-growth startup background - you understand the pace and what it takes to build in a VC backed start up environment.
- A strong communicator who can translate complex financials into clear narratives for founders and senior stakeholders.
- Multi-jurisdiction experience across different regulatory environments.
- A strategic thinker equally comfortable in the detail - you know when to zoom out and when to get into the weeds.
- A commercial sparring partner - you engage with fast-moving ideas at pace and will apply financial instinct to help us interrogate decisions before we commit.
- A people leader who has hired, mentored, and developed finance talent.
- Comfort evaluating and implementing new tooling - ERPs, data modelling, or compliance readiness (e.g. ISO 27001).
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Desirable Skills
- Experience in physical goods/supply chain and manufacturing.
- Experience in implementing ERP systems, ideally within businesses that have physical goods.
Growth Mindset Over Checklists: We’re looking for impact, not just a perfect cv. If you’re excited about this role but don't check every single box, we still want to hear from you. We see these requirements as a guide; what matters most is your potential to contribute, your passion for our mission, and your ability to solve complex problems.
What you'll own
Strategic Planning
- FP&A: Lead long-term financial strategy, rolling forecasts, and scenario planning to support high-speed decision-making across the business.
- Commercial & Founder Support: Serve as a strategic partner to the Founders and leadership team, stress-testing new growth initiatives, territory launches, and commercial deals before execution.
- Unit Economics: Interrogate product margins, pricing models, and international fulfillment costs to ensure rapid revenue growth translates to sustainable profitability.
- Extensive Reporting: Lead board deck preparation, investor reporting, and high-level financial narratives for C-Suite alignment.
Cash & Corporate
- Runway & Capital Management: Maintain overall ownership of company runway, cash burn rate, and capital deployment across international entities.
- Fundraising & Investor Readiness: Manage investor data rooms, cap table strategy, debt/equity scenarios, and business cases for strategic investments or M&A.
Global Operations & Infrastructure
- International Structure Strategy: Architect multi-jurisdiction entity frameworks, transfer pricing policies, and global corporate tax strategies for expansion into the US, EU, and beyond.
- High-Level Risk & Governance: Define global risk tolerance, insurance requirements, and financial governance standards for the business.
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Application process
- Initial video call with the Talent Lead: an informal call to discuss the role and your relevant skillset
- Further interviews with the cofounders, C-suite and relevant stakeholders: interviewing both ways to ensure a good match
About Go Swag 🚀
We’re reinventing the corporate gifting industry through technology.
Founded by tech entrepreneurs, Go Swag is moving beyond traditional "merch." We believe that software, AI, and smart automation can completely transform how the world’s biggest brands celebrate, reward, and build relationships. While the rest of the industry has been slow to change, we are building a future where technology powers personalisation at scale and operational excellence.
From onboarding packs for new hires to global event giveaways, we deliver sustainable, premium merchandise that recipients actually love and use for years. We handle the entire end-to-end lifecycle - design, production, global storage, and distribution - making branded gifting effortless and borderless.
Why join us?
- Elite Client Base: We are trusted by the most influential companies on the planet, including Meta, Intel, Unilever, ElevenLabs, and Lovable.
- Tech as a Differentiator: We aren't just a gifting company; we are a tech-first platform using NextJS, AI, and automation to disrupt a global market.
- Series A backed and scaling fast: this is an exciting moment to join a high-growth startup with serious momentum behind it.
- Sustainability without Compromise: We champion high-quality, recycled products, moving the industry away from gimmicks and toward long-lasting impact.
Go Swag is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need, ensuring that every candidate is treated fairly regardless of background or identity.
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