Finatal
Chief Financial Officer
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Chief Financial Officer
Private Equity-Backed D2C Subscription Business | £20m Revenue
Location: London
Renumeration: £180,000–£200,000 + Equity
IH16477
We are partnering with a high-growth, Private Equity-backed direct-to-consumer subscription business to appoint an exceptional Chief Financial Officer.
With annual revenues of approximately £20 million, a loyal and growing customer base, and a clear value creation plan, the business is entering the next phase of its journey. The investment thesis is centred around accelerating profitable growth, scaling operations, and delivering a successful exit within the next three years.
This is an outstanding opportunity for a commercially focused CFO who has successfully led a PE-backed business through an exit and thrives in fast-paced, entrepreneurial environments.
The Opportunity
Reporting directly to the CEO and working closely with the Board and Private Equity investors, you will be responsible for leading the finance function while acting as a strategic partner across the business.
You will build on strong financial foundations, provide insight to support commercial decision-making, and ensure the business is fully prepared for a future transaction. Alongside leading a finance team of five, you will play a pivotal role in driving operational excellence, improving reporting, strengthening controls, and maximising shareholder value.
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Key Responsibilities
- Partner with the CEO to execute the strategic growth plan and prepare the business for a successful exit.
- Lead all aspects of financial strategy, planning, forecasting, and performance management.
- Build best-in-class financial reporting, KPI dashboards, and board reporting.
- Own relationships with the Private Equity investors, lenders, auditors, and external advisers.
- Drive cash flow optimisation, working capital management, and profitability.
- Lead budgeting, forecasting, and long-range planning.
- Develop robust financial controls, governance, and risk management processes.
- Support commercial initiatives through financial analysis and data-driven insight.
- Lead fundraising, refinancing, and transaction activity where required.
- Manage, develop, and mentor a high-performing finance team of five.
- Lead all financial aspects of due diligence and exit readiness.
About You
We are looking for an accomplished CFO who combines strategic thinking with a hands-on approach and enjoys operating in ambitious, high-growth businesses.
You will bring:
- Previous CFO experience within a Private Equity-backed business.
- A proven track record of leading a company through a successful PE exit (essential).
- Significant experience within a Direct-to-Consumer (D2C) and/or subscription-based business model (essential).
- Strong commercial acumen with the ability to influence strategic decision-making.
- Experience scaling businesses and building finance functions for growth.
- Outstanding communication and stakeholder management skills.
- A data-driven mindset with the ability to translate financial information into commercial actions.
- ACA, ACCA, CIMA, or equivalent qualification.
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Why Join?
This is more than a traditional CFO role. It is an opportunity to shape the future of an ambitious consumer business with significant growth potential and a clearly defined value creation plan. You'll work alongside an experienced leadership team and supportive Private Equity investors, with genuine influence over strategy and execution. Most importantly, you'll have the opportunity to create substantial value through an equity participation package aligned to a planned exit over the next three years.
Package
- £180,000–£200,000 base salary
- Meaningful equity participation
- Performance-related bonus
- Comprehensive benefits package
- Hybrid working (London-based)
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