Camlin Group
Chief Marketing Officer
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Chief Marketing Officer, Camlin Group
Location: Lisburn/UK/Hybrid
Reporting to: Chief Executive Officer
Level: Senior Leadership
The Role
Camlin is seeking an exceptional Chief Marketing Officer to lead the next phase of our global growth and transformation.
This is a highly strategic leadership role responsible for defining how Camlin positions itself in the global market, how we engage customers and how marketing contributes directly to commercial growth.
Working closely with the CEO and Senior Leadership Team, the CMO will shape Camlin’s global marketing strategy, brand, go-to-market approach and customer proposition across our Energy and Rail businesses.
The successful candidate will bring a strong commercial mindset, deep experience in B2B technology or industrial markets and the ability to turn complex technology into clear, compelling customer propositions.
Global Marketing Strategy
- Define and own Camlin’s global marketing strategy aligned to our value plan and business growth objectives.
- Establish clear market positioning, segmentation and customer strategies.
- Identify new markets, opportunities and emerging customer needs.
- Ensure marketing investment is aligned to measurable commercial outcomes.
Brand & Positioning
- Own and evolve the Camlin global brand.
- Develop clear, differentiated messaging and value propositions.
- Strengthen Camlin’s position as a leading technology business within critical infrastructure.
- Ensure consistency of brand and messaging across global markets.
Go-to-Market
- Develop and lead global go-to-market strategies across priority markets and customer segments.
- Work closely with Sales, Business Development and Product Management to generate and accelerate pipelines.
- Develop account-based marketing strategies for key customers.
- Support market entry, product launches and expansion into new markets.
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Customer & Product Marketing
- Develop a deep understanding of customers, competitors and market trends.
- Translate complex technology, software, data and engineering capabilities into compelling customer propositions.
- Partner with Product, Sales and Engineering to ensure solutions are aligned with market demand.
- Develop customer-focused campaigns and programmes that support growth and retention.
Digital & Performance
- Lead Camlin’s digital marketing strategy and end-to-end customer journey.
- Build a data-driven approach to marketing performance and ROI.
- Develop effective CRM, automation, digital and campaign capabilities.
- Allocate marketing investment against measurable commercial outcomes and be able to show the return on investment.
- Set Camlin’s approach to AI in marketing and go-to-market: where it creates leverage, where it does not and how it is governed.
Leadership
- Build and lead a high-performing global marketing function.
- Establish the appropriate global marketing operating model, capabilities and talent.
- Create strong alignment between Marketing, Sales, Product and Strategy.
- Act as the senior marketing voice across the organisation and beyond.
What We’re Looking For
- Significant senior marketing leadership experience within a global B2B organisation.
- Proven experience developing and executing global marketing and GTM strategies.
- Strong commercial track record with clear evidence of marketing contributing to growth.
- Experience in technology, software, engineering, energy, infrastructure or another complex B2B environment.
- Strong understanding of enterprise customers and complex buying journeys.
- Experience building and developing high-performing international teams.
- Excellent strategic, commercial and analytical capability.
- Ability to influence at CEO and Executive Leadership Team level.
- Comfortable operating in a fast-paced, transformational and international environment.
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Success in the Role
The successful CMO will:
- Create a clear and differentiated global market position for Camlin.
- Build a world-class marketing and GTM strategy.
- Increase brand awareness and customer engagement in priority markets.
- Create stronger alignment between Marketing, Sales and Product.
- Increase marketing contribution to pipeline and revenue.
- Build a high-performing global marketing organisation.
- Help position Camlin for its next phase of international growth.
Our Values
- We work together
- We believe in people
- We won’t accept the ‘way it has always been done’
- We listen to learn
- We’re trying to do the right thing
Equal Employment Opportunity Statement
Individuals seeking employment at Camlin are considered without regards to race, colour, religion, national origin, age, sex, marital states, ancestry, physical or mental disability, gender identity or sexual orientation.
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