Foodhub
Chief Marketing Officer
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About Us
Foodhub is an international hospitality technology company providing online ordering, EPOS, payments, kiosks and digital solutions to hospitality businesses across the Globe, including the UK, Ireland, America, and ANZ.
With our global headquarters in Dublin and our business continuing to grow internationally, we're looking for leaders who enjoy building, taking ownership, and making a real impact.
About the Role
We're looking for a commercially minded Chief Marketing Officer (CMO) who wants to build, not just manage.
This isn't a role where everything is already mapped out. You'll be joining a founder-led business that's growing quickly, entering new markets and constantly evolving. Priorities will change, ideas will evolve, and sometimes you'll be making decisions with 80% of the information instead of waiting for 100%.
You'll work directly with the CEO and Executive Leadership Team to shape how Foodhub grows its consumer business globally. You'll own our B2C marketing strategy, build a stronger consumer brand, drive customer acquisition and retention, and create marketing that delivers measurable commercial results.
We're looking for someone who enjoys being hands-on as much as they enjoy setting strategy. Someone who can think big but isn't afraid to roll up their sleeves, challenge ideas, move quickly, and help build something special.
If you're looking for layers of approval, rigid processes, and perfectly defined roadmaps, this probably isn't the right role. If you're excited by building, solving problems, and making a real impact, we'd love to talk.
The Foodhub DNA – For Leaders
As one of our senior leaders, you'll help build the culture that defines Foodhub.
We're looking for leaders who:
- Take ownership and solve problems.
- Move quickly and make decisions.
- Stay close to customers.
- Build trust through action.
- Develop high-performing teams.
- Challenge the status quo.
- Stay hands-on when needed.
- Build scalable processes that improve the customer experience.
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Key Responsibilities
Executive Leadership
- Work alongside the CEO to shape Foodhub's next phase of growth.
- Develop and deliver a marketing strategy that supports our commercial ambitions across international markets.
- Bring fresh ideas, challenge assumptions and help influence business decisions beyond marketing.
- Work closely with Product, Sales, Technology and Operations to ensure marketing supports the wider business.
- Be comfortable adapting plans as the business evolves and opportunities emerge.
Brand Strategy
- Build a brand that customers recognise, trust and choose.
- Strengthen Foodhub's position as a leading online ordering platform across our international markets.
- Lead campaigns that grow awareness while supporting commercial objectives.
- Ensure every customer touchpoint reflects the Foodhub brand.
Customer Growth
- Own our global B2C growth strategy.
- Increase customer acquisition through digital channels, partnerships and innovative marketing initiatives.
- Continuously improve acquisition costs, conversion rates and marketing ROI.
- Test, learn and optimise quickly rather than waiting for perfect campaigns.
- Identify new opportunities for growth across existing and new markets.
Customer Retention & CRM
- Build meaningful relationships with our customers beyond their first order.
- Lead CRM, loyalty and lifecycle marketing initiatives that increase repeat orders and customer lifetime value.
- Use customer behaviour and data to deliver personalised marketing experiences.
Product Marketing & Customer Experience
- Work closely with Product and Technology teams to launch new features and improve adoption.
- Make sure the voice of the customer influences product decisions.
- Continually improve the customer journey across every digital touchpoint.
- Keep a close eye on market trends and competitor activity without losing focus on our own customers.
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Digital Marketing & Innovation
- We're not looking for someone who simply follows marketing trends—we're looking for someone who helps create them.
- Lead our digital marketing strategy across paid media, SEO, CRM, social, and mobile.
- Embrace AI and automation to improve efficiency, customer experience, and marketing performance.
- Encourage experimentation, testing, and continuous improvement.
- Use data to make smarter marketing decisions while balancing speed with commercial judgement.
Marketing Performance
- Own the marketing budget like it's your own business.
- Measure what matters and focus on commercial outcomes, not vanity metrics.
- Build clear reporting that helps the business make better decisions.
- Deliver sustainable customer growth while improving marketing efficiency.
Leadership
- Build a marketing team that enjoys winning together.
- Recruit, coach, and develop exceptional people.
- Create an environment where people are encouraged to challenge ideas, learn quickly, and take ownership.
- Lead by example and be visible, approachable, and willing to get involved.
What Success Looks Like
After your first year, we'd expect you to have:
- Built a stronger consumer brand across our key markets.
- Increased customer acquisition while improving marketing efficiency.
- Improved customer retention and repeat ordering.
- Introduced smarter ways of working through AI, automation and better use of data.
- Built a marketing team that reflects Foodhub's culture and ambition.
- Become a trusted partner to the CEO and Executive Leadership Team, helping shape the future direction of the business.
Salary & Benefits
- Health Insurance
- Dental
- Pension
- Death in Service
- Gym Membership
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