Caramel London
Children's Store Manager (Selfridges Concession)
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Caramel
Caramel is a modern success story founded by Eva Karayiannis. Launched in London 1999, it set out to push the boundaries and embrace a more creative approach to childrenswear.
At Caramel, each item is designed with passion and the utmost attention of detail: the garment silhouette, the cut, the fit, just the right sort of lining or even buttons are all highly considered. Quality is never compromised and we constantly strive for excellence. Our clothes are timeless and become much loved, worn-in wardrobe staples that are handed down and shared between family and friends.
Last season, the brand expanded into womenswear. At the core of Caramel is the constant desire to make beautiful, honest clothes filled with passion and creativity that allow women and children to take an enormous pleasure in how they express themselves.
We are currently recruiting a Concession Store Manager
Who will be responsible for leading and growing the concessions stores in all aspects, from sales and profit, to building the brand and the VIP client base.
The main responsibilities include driving sales, customer care, staff management, training, display, administration, and inventory control. The store Manager will be responsible for the sales and the results of both stores and reports directly to the Operations Manager.
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Service
- To drive and deliver the best customer service standards and luxury store experience while ensuring all customers are dealt with professionally and in line with company standards and procedures.
- Develop customer relationships, maintain and grow an active customer base/client list, and seek out opportunities to drive a concierge service where clients can shop from home or out of town.
- Input and maintain CRM protocols and implement throughout UK business, manage the customer database ensuring all processes are implemented.
- Deliver the appropriate training to all concession staff for an outstanding luxury experience.
Sales
- Deliver and exceed sales targets.
- Analyse and monitor sales performance and contribute to weekly trade meetings to maximise business potential.
- Increase brand awareness by contributing to events including store pop-ups and PR events.
- Monitor sales performance to highlight best and worst sellers and any missed opportunities.
- Improve the buy for concessions optimising the offering for the customer.
- Manage all stock movement moving key categories and styles between concession locations.
- Liaise with HO and other store Managers to ensure all out of stock issues are communicated and managed.
- Analyse competitor activity and report findings accordingly.
- Set targets for sales and drive the team to exceed these goals.
- Deliver all store's VM standards to the highest level.
- Ensure all markdown activity is managed effectively to ensure sales are delivered at the highest margins.
- Put in clear strategies to address any areas of underperformance.
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People
- Recruit, train and develop the team to supply and deliver an outstanding luxury service and quality experience.
- Lead, manage and motivate the team to strive for optimum performance.
- Provide and communicate to the team clear and achievable targets.
- Ensure the highest level of communication is implemented to manage at all levels.
- Manage rotas effectively, ensuring coverage at all times.
- Build and develop excellent working relationships with all support functions at head office.
- Conduct regular review meetings with the management team.
Essential skills
- Excellent communication/interpersonal skills.
- Team player.
- Immaculate presentation.
- Previous experience within a luxury retail environment, preferable concessions.
- Ability to deliver the company vision to highest of standards.
- Ability to influence and motivate.
- Target driven.
- Problem solver.
- Planning, organisational and time management skills.
- Luxury Childrenswear Experience would be an advantage.
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