ACCURACAST
Chinese Digital Marketing Executive
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If you’re a Chinese native-level speaker with experience running ad campaigns on Baidu, WeChat / Tencent Ads, and Xiaohongshu, this position offers the perfect next step to progress your career with an agency specialising in International Digital Marketing. You will work from our offices in Camden Town, London.
We are looking to fill a part-time position on a 2-month contract, which could turn into a full-time offer with the right candidate.
You will manage Baidu Ads, WeChat Advertising, RED Ads, Douyin Ads, and other popular marketing channels in China, analyse results, identify areas of improvement, optimise campaign performance, create social media updates, and manage online marketing tasks for live client projects.
Job Duties
- Writing concise and professional ad copy and social media posts
- Optimising ad bids and budgets
- Analysing keyword, ad, audience, and site performance data
- Identifying opportunities to help our clients achieve their goals
- Identifying new avenues to promote our clients’ brands
- Developing strategic relationships with other site owners
- Researching trends
- Blogging
- Article writing
- Social networking
- Email marketing
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Your work in this position will contribute to the process of promoting our clients' brands by developing strategic relationships with other site owners. To this effect, researching trends, blogging, article writing, social networking, and email marketing will be part of your activities.
Vast volumes of data are available for all clients, and the ideal candidate will thrive on working with data to analyse performance, segment markets, and identify trends / opportunities. You will also bring strong writing and communications skills to the job, as well as ruthless attention to detail.
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You will join a small team, and be expected to hit the ground running. You should be already savvy when it comes to digital marketing.
The position opens up a lot of opportunities to improve your knowledge of Google Search, Display, and Video marketing using Google Ads, programmatic advertising, as well as Facebook, Twitter and LinkedIn advertising platforms.
Requirements
- Native-level fluency of Chinese (copy writing skills will be tested)
- At least 2 years of advertising experience on the main search & social media platforms in China
- WeChat and Baidu advertising experience
- Bachelor’s degree
- Good English communication skills
- Extreme attention to detail
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