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Client Direct Sales (Adtech)
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Client Direct Sales Lead
London
The Company
Our client is an established technology business operating within the digital advertising ecosystem, working with leading brands and agencies to help them better understand and improve the effectiveness of their media investment. As the business continues to develop its UK commercial proposition, it is looking to appoint an experienced Client Direct Sales Lead to drive relationships and revenue directly across advertisers.
The Opportunity
This is a senior, new-business-focused role for someone with a strong understanding of the digital advertising landscape and a proven ability to build relationships directly with brands. You will be responsible for identifying and developing new opportunities, engaging senior stakeholders and converting those conversations into meaningful, long-term commercial partnerships.
The proposition is consultative rather than transactional, requiring someone who can understand a client's wider business and marketing objectives and demonstrate how technology, data and insight can help them make better decisions around their media investment.
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What You'll Do
- Drive new business development across leading UK advertisers.
- Build and manage a strong pipeline of client-direct opportunities.
- Develop relationships with senior stakeholders across marketing, media, digital, insights and measurement.
- Lead the complete sales cycle from prospecting and initial engagement through to pitch, negotiation and close.
- Develop compelling, client-specific propositions and use cases.
- Understand individual advertiser challenges and translate the company's capabilities into clear commercial value.
- Work closely with internal commercial, product and technical teams to develop solutions aligned with client objectives.
- Grow initial engagements into broader strategic partnerships.
- Maintain a strong understanding of developments across digital advertising, measurement and media effectiveness.
- Represent the business at relevant industry events and client meetings.
Your Skills & Experience
- Proven experience within digital advertising, AdTech, MarTech or a related technology environment.
- A strong track record of generating new business directly from advertisers.
- Established relationships across leading UK brands would be highly advantageous.
- Strong understanding of the digital advertising ecosystem and how advertisers evaluate media performance.
- Experience selling sophisticated technology, data or insight-led propositions.
- Ability to translate complex products into clear commercial value.
- Credibility and confidence engaging senior and C-level stakeholders.
- Strong commercial instincts and experience navigating complex sales cycles.
- A proactive, entrepreneurial approach with the ability to create opportunities rather than simply manage an existing pipeline.
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The Profile
We are looking for a genuine new-business salesperson who combines strong industry relationships with the ability to strategically open and develop new accounts. You will be comfortable operating at senior level within advertisers, identifying commercial opportunities and building a compelling case for a technology proposition that can have a meaningful impact on how brands approach their digital media investment.
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