Welsh Ambulance Services University NHS Trust
Clinical Lead 111 Digital Front End

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Role Overview
Working with Consultant level clinicians, the Digital Clinical Lead 111 Front End will be expected to work within designated areas of responsibility. This individual will ensure the delivery of key objectives across a broad set of clinical priorities in the emergency, urgent, and acute care work streams. In addition, the post holder will be responsible for providing professional clinical leadership and promoting clinical excellence for a range of Health Professionals as part of the organisation’s delivery of urgent and acute care provision.
The postholder will work collaboratively with internal and external stakeholders, contributing to the development and implementation of alternative models of clinical care and pathways to meet the diverse needs of patients. Being accountable for the improvement of the requisite clinical metrics determined by the organisation including continued improvement of clinical metrics aligned to the Welsh Ambulance service University NHS Trust (WAST) Clinical plan.
The post holder will ensure that agreed systems are in place to ensure a strong clinical leadership within the 111 Front End Programme to enable the Trust to deliver the 111 Front End to the required professional clinical standards. Working in partnership with the senior digital and clinical leadership teams to ensure the development and maintenance of sound clinical performance management arrangements and the development of clinical performance measurement systems.
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Responsibilities And Duties
- Provide visible clinical leadership across the Digital Directorate and wider Trust.
- Advise clinicians, EMSC staff and managers on complex clinical and system issues.
- Review incidents, practice concerns and capability matters, ensuring learning and escalation.
- Lead service development, pathway improvement, governance, patient safety and quality priorities.
- Use evidence, audit and performance data to improve clinical effectiveness and reduce variation.
- Maintain clinical registration, competence, patient-facing practice and professional development.
- Support education, research, innovation, resource use, Trust policies, values and a safe culture.
The ability to speak Welsh is desirable for this post; English and/or Welsh speakers are equally welcome to apply.
RemarkablePeople
Our workforce is made up of over 4,000 remarkable people who contribute to the delivery of world-class patient care across Wales, 24 hours a day, 365 days a year. Whether you work in a patient-facing role or within our range of support services, the work that you do enables us to provide high quality care, wherever and whenever we’re needed.


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The Trust recognises the need for its workforce to represent the diversity of the population it serves across the whole of Wales and seeks to create an environment where diversity is celebrated and inclusivity matters. We are also keen to break down any barriers into the Trust, and would encourage applications from under-represented groups, including those from Black, Asian and Minority Ethnic communities, LGBTQ+ communities and disability groups.
Careers within the Welsh Ambulance Services University NHS Trust are diverse and varied, with opportunities arising right across the service. Whatever your skills and background, you’re sure to find a career with us which is fulfilling, challenging, and rewarding.
In line with the Trust’s Starting Salary Procedure, all applicants will start at the bottom of the band for the position applied for, but can apply for a higher salary if they have previous experience relevant to the position.
For further details / informal visits contact:
Name: Keith Dorrington
Job title: Chief Clinical Information Officer
Email address: keith.dorrington@wales.nhs.uk
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