Balmoral Arms
Cluster Sales Manager
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Role Overview
This is a career-defining role where you’ll have the freedom to shape and lead the sales strategy across two iconic Scottish hotels. It’s an exciting opportunity for someone who wants to make their mark, grow with the business, and be part of an inspiring journey as we continue to expand our reach in the luxury leisure, corporate, and MICE markets.
As Cluster Sales Manager, you will be responsible for driving revenue, building strong client relationships, and maximising market opportunities across both properties.
You will focus on new business development, key account management, and creating strategic partnerships across leisure, MICE, corporate, and special events markets.
This role offers the flexibility and autonomy to create and implement your own strategies, working closely with the events teams, General Managers and group marketing and commercial teams to deliver exceptional results.
Key Responsibilities
- Develop and implement proactive sales strategies for both hotels across leisure, corporate, MICE, and event markets.
- Identify and secure new business opportunities through networking, sales calls, attending trade shows, exhibitions, and client meetings.
- Manage key accounts, build long-lasting relationships, and grow revenue from existing clients.
- Conduct regular sales activity: site visits, presentations, client entertainment, and familiarisation trips.
- Collaborate with marketing teams to ensure alignment between sales campaigns and marketing initiatives.
- Prepare and deliver detailed sales reports, revenue forecasts, and pipeline updates.
- Represent the hotels at networking events, trade fairs, and exhibitions nationally and internationally where appropriate.
- Work with operations teams to ensure the seamless delivery of client expectations.
- Monitor competitor activity and market trends, adjusting strategies as needed.
- Lead sales projects and promotions to maximise occupancy and revenue, especially during key seasons.
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About You
We are looking for a proactive, confident, and ambitious sales professional who is ready to take ownership of this cluster role.
You will be an excellent communicator, passionate about luxury hospitality, and motivated by targets and success.
You’ll Ideally Have
- A proven track record of sales success in the hospitality sector.
- Cluster or multi-property experience (ideal but not essential).
- Experience working across MICE, leisure, and corporate sales markets.
- Strong networking skills and ability to build credible relationships at all levels.
- Exceptional presentation and negotiation skills.
- Highly self-motivated with an entrepreneurial spirit and strong business acumen.
- Ability to work independently and as part of a wider commercial team.
- Flexibility to travel between properties and occasionally beyond.
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Why Work with Us?
At Crerar Hotels, we truly value our team, and that’s why we offer:
- Wagestream – Get instant access to your earned wages when you need them.
- YuLife – Enjoy health and well-being rewards, Employee Assistance Programme (EAP), and Virtual GP appointments.
- Echo – Our brand-new communications platform keeps you connected and engaged.
- Career Development – We invest in our people with fantastic training and progression opportunities.
- Employee recognition and reward scheme – celebrating anniversaries from 1 year onwards with incredible awards, vouchers, and extra holiday days.
- Exclusive Discounts – Stay, dine, and relax at our beautiful hotels at special team rates.
- Work in Breathtaking Locations – From the Scottish Highlands to coastal escapes, our hotels are truly spectacular!
Be Part of Something Special.
Come and join a team that cares about its people and delivers amazing experiences every day. Apply now and start your journey with Crerar Hotels!
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