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CMO - $100M ARR B2B SaaS/AI Business
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Chief Marketing Officer | PE-Backed Vertical SaaS | ~$100M ARR
The opportunity
Our client is a market-leading vertical SaaS business at around $100M ARR. It is backed by a top-tier private equity firm and is entering its next phase of growth. Its platform is mission-critical for its customers and deeply embedded in their day-to-day operations, which gives it strong retention and real room to grow.
With the next leg of the value creation plan underway, the business is hiring its first CMO of this calibre. This person will build marketing into a predictable, measurable growth engine and a true partner to sales. A Demand Generation specialist, with a good handle on Product Marketing would be an ideal fit.
What you'll do
You'll own the full marketing function, including brand, demand generation, product marketing, digital and customer marketing. You'll report to the CEO and sit on the executive leadership team.
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Your first priority is building a pipeline engine the CRO and board can rely on. That means clear attribution, efficient CAC, and marketing that is accountable to revenue rather than activity.
You'll sharpen positioning and category leadership in a defined vertical, and turn product depth into a clear competitive story. You'll also drive expansion and cross-sell into a loyal installed base, and lead and develop a high-performing team, upgrading talent where needed.
What we're looking for
CMO or VP/SVP Marketing experience in B2B SaaS, ideally scaling a business through the $50M–$250M ARR range.
A background selling complex, operational software. ERP, HCM, WFM, EdTech/e-learning or recruitment tech would all translate well.
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Comfort in a PE environment. You understand value creation plans, board reporting and pace.
A demand-gen-first mindset. You know your numbers cold, from MQL-to-SQL conversion and pipeline coverage to CAC payback.
Credibility with both the CEO and the CRO. You're as comfortable in a pipeline review as in a brand discussion.
Why this role
This is a real seat at the table in a profitable, growing business, with significant equity upside through the next exit.
Interested? Apply here or message me directly for a confidential conversation. A couple of things to fill in before posting: location or remote/hybrid, the US/UK/global scope, and whether to mention a comp range. Ads with "competitive base + bonus + meaningful equity" typically pull better responses at this level than ones that say nothing.
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