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CMO - Recent PE Backed Fintech, $40M+ ARR
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Our client is a market-leading enterprise treasury technology platform, providing the connective tissue between a company's ERP and its global banking network. With trillions in annual transaction volume, billions in daily cash flow managed, and connectivity to thousands of banking options worldwide, they serve a large and growing portfolio of global enterprise customers.
Backed by a leading private equity firm and entering their next phase of growth, they are seeking a VP Marketing/CMO to define their category, sharpen their positioning, and give their story the strategic clarity their platform deserves.
The Role
You will own marketing strategy end to end - brand, positioning, content, and GTM motion, partnering directly with the CEO, CRO, and wider leadership team to accelerate a business that is already growing well. You will inherit a team of approximately nine, a demand generation function that is already working, and a mandate to rebalance investment toward digital-first channels and AI-enabled marketing capability.
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Key Responsibilities
- Own marketing strategy end to end across brand, positioning, content, and GTM motion
- Sharpen and elevate the company's story, with a focus on category creation and strategic narrative rather than campaign execution alone
- Rebalance a budget historically weighted toward events into more measurable, digital-first channels
- Build out AI-enabled marketing capability across the function
- Partner cross-functionally with the CEO, CRO, CPO, and CFO to align marketing with commercial priorities
- Lead and develop a distributed team of approximately nine across a remote-first environment
Requirements
- Proven strategic marketing leadership with demonstrable experience in brand, positioning, and category creation
- Comfortable operating across brand and pipeline, able to engage on content strategy and GTM motion in equal measure
- Experience in or around private equity-backed businesses, with an understanding of how PE-backed companies operate and are measured
- Track record of sharpening the narrative for a company with strong fundamentals but an underdeveloped story
- B2B SaaS or fintech background preferred; a working understanding of CFO priorities and liquidity management is a meaningful advantage
- Experience leading distributed, international teams
- Background in an accelerating growth environment rather than turnaround or M&A-heavy contexts
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Why Apply?
- Join a business with genuine product-market fit and a winning proposition, at the start of its next growth
- High-visibility leadership role reporting directly to the CEO with real influence over company narrative and commercial strategy
- Competitive base, bonus/OTE, and equity commensurate with VP/CMO level scope at a PE-backed business
- A growth mandate with a rebuilt, genuinely international leadership team with a fast-moving, AI-forward culture
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