This is a broader remit than "brand and marketing." It's ownership of how it feels to be a patron, artist, or gallery dealing with Otterkin, start to finish.

What We Need From You

This is a hands-on seat, and it is also a strategic one — the role holds both at once. You set the direction and you execute it yourself; there is no team downstream to hand the work to by default. That means:

• You can write copy that holds up against Frieze, Apartamento, or a well-edited founder's letter, not agency-standard marketing prose.
• You can art-direct and execute visual work, not just brief it.
• You can build a campaign, a launch, a partnership activation from concept through to delivery, without a studio behind you.
• You think in positioning and strategy, but you don't stop there — you ship the asset.
• You think about community and experience as things you own, not things a support function handles downstream of you.

We will ask you to produce actual work as part of the interview process. This is not a formality. The ability to make things, not just direct their making, is the qualifying bar for this role.

What's non-negotiable, and what isn't: We know that strategy, brand-building, copywriting, campaign execution, community ownership, and hands-on asset production rarely sit at equal strength in one person. Two things are genuinely non-negotiable:

• Fluency in the language of the art world. This person has to know, instinctively, what lands with patrons, artists, and galleries. That fluency can't be trained in on a timeline the business has.
• Hands-on production. In the early stage, this person makes the assets themselves in collaboration with the existing cofounders. There is no studio to hand work to yet, so the work has to come from us directly.

Everything else — deep campaign strategy, community infrastructure, breadth of channel expertise — is valuable but not the bar for this hire. The intention is to bring in support or a dedicated hire against those areas once the brand foundation this person builds is strong enough to hand pieces of it off. This person is being hired to find the voice and make it real, not to run a full marketing department on day one.

Candidate Profile

Our ideal candidate is: someone who has run accounts within the art world — a gallery, an auction house, an art advisory, an art-adjacent luxury brand — or who carries a genuine, demonstrable personal engagement with the art world independent of their professional background.

The archetype: account-side talent from a small-to-mid-sized agency. At that scale, account people are generalists by necessity — they hold strategic positioning and hands-on execution at once, because there's no one else to hand it to. That range is exactly what this role requires.

Also strong: someone who has worked in-house in marketing, particularly at a smaller or leaner organisation where the same generalist range applies — strategy and production sitting with the same person, out of necessity rather than by design.

What we're avoiding: candidates whose formative experience is at large agencies or large in-house marketing functions, where creative work is routed to specialists or outsourced by default. That environment trains people to direct rather than do. We need the opposite instinct.

Why Equity, Why Now?

This is offered as a co-founder seat because the scope of ownership warrants it, rather than a marketing manager title with founder aspirations attached. The right person is solving the trust problem a first-to-market category has by definition, for three audiences at once, with no existing playbook and no inherited direction to work from.