Publicis Groupe
Commerce Strategy Director (6-Month FTC)
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Publicis Groupe is a global leader in communication.
The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on expertise concentrated within four main activities: Communication, Media, Data, and Technology. Through a unified and fluid organization, its clients have facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 80,000 professionals.
Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive and unlock growth in the platform world, companies must continue to innovate their products, services, and business models.
The Role
As our Commerce & Retail Media Strategy Director, you will be responsible for strengthening brand and product discoverability across retail, marketplace and retail media environments, helping clients win where consumers search, browse, evaluate and purchase products.
This role is first and foremost a Commerce, Retail Media and Retail Search position. We are looking for practitioners with hands-on experience across retailer ecosystems, marketplaces, retail media networks, digital shelf optimisation and retailer search. Experience with AEO/GEO or AI-driven discovery is beneficial, but proven commerce and retailer search expertise is the primary requirement.
Core Responsibilities
- Identify commerce and retail environments most relevant to each category, including retailer.com, marketplaces, retail media networks and product detail page ecosystems.
- Evaluate how product content, taxonomy, ratings, reviews, availability, pricing and merchandising influence discoverability, conversion and retailer search performance.
- Develop retailer-specific strategies across retailer search, digital shelf and retail media environments to improve product visibility and conversion.
- Partner with commerce, retail media, shopper marketing, SEO and brand teams to recommend practical actions that improve discoverability and downstream commercial performance.
- Translate emerging AEO/GEO and AI-discovery trends into commerce actions, including PDP optimisation, structured product content, retailer search optimisation and marketplace activation.
- Identify where teams have direct control versus where retailer or partner coordination is required.
- Support activation planning across priority retailers, marketplaces and retail media platforms.
- Help connect retail search, AI visibility and discoverability learnings to commerce performance and retail media planning.
- Partner with retail media, ecommerce, category management and shopper marketing teams to drive execution across key retail partners and commerce channels.
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Required Experience
- Strong commerce, retail media, retailer search, marketplace or digital shelf experience.
- Hands-on experience with retailer.com search environments, including Amazon, Walmart, Target, Instacart, Kroger, Chewy, PetSmart or similar retailer ecosystems.
- Experience optimising discoverability within retailer search environments, including search ranking factors, PDP optimisation, content quality, taxonomy, ratings & reviews, availability and conversion drivers.
- Familiarity with retail search and AI-assisted shopping tools such as Amazon Rufus/Alexa, Walmart Sparky, Amazon Search Query Performance, Amazon Brand Analytics, Walmart Search Insights and similar retailer ecosystem tools.
- Experience working across brands, retail partners and internal commerce, shopper marketing and retail media teams.
- Experience within FMCG/CPG, retail, consumer health, consumer electronics, petcare, lifestyle or similar consumer-facing categories strongly preferred.
- Comfortable translating emerging AEO/GEO and AI-discovery trends into practical commerce, retail search and retail media opportunities.
- Experience managing or influencing retailer search, marketplace, digital shelf or retail media strategies at scale preferred.
- Candidates whose experience is primarily focused on SEO, GEO, content strategy or organic search should also be able to demonstrate meaningful hands-on commerce, retail media, retailer search or marketplace experience.
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Benefits
Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
Equal Opportunities
At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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