BVGroup
Commercial Analytics Manager
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Commercial Analytics Manager | UK | Remote
BVGroup brings over 80 years of expertise to every bet, delivering technology-driven betting and gaming experiences to a global audience.
BetVictor is our flagship B2C brand, complemented by multiple partner brands we manage and service such as Heart Bingo, talkSPORT BET to name but a few. Our SaaS platform is fully developed and ready to deploy, requiring minimal setup and no complex configuration.
Join us at BVGroup and make an impact in a fast-paced, global industry. Collaborate with passionate experts, tackle exciting challenges, and help define the next generation of online sports betting and gaming.
Purpose of the role
As a Commercial Analytics Manager, you will support the business make better decisions through data, turning complex information into clear insights that drive commercial performance. Working closely with Commercial, Marketing, CRM and BI teams, you will help stakeholders understand what is happening, why it is happening, and where opportunities for improvement exist.
You will lead a Commercial Analytics team and be hands-on with data, analysis and reporting. Working directly with stakeholders across the business, you will challenge assumptions, define meaningful KPIs and deliver insights that support informed decision-making. From building analysis and dashboards to presenting recommendations and driving action, you will play a key role in helping the business maximise the value of its data.
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Key Responsibilities
- Managing and developing the Commercial Analytics team, including agreeing priorities with stakeholders, allocating work and reviewing analysis for accuracy and commercial relevance.
- Analysing acquisition, retention, customer behaviour, lifetime value, ROAS and other commercial data to identify performance drivers and opportunities for improvement.
- Building and maintaining Tableau dashboards and reporting, including guidance and tutorials to help teams use them effectively.
- Using SQL to work with large and complex data sets, creating and automating the data sets needed for analysis and reporting.
- Working with stakeholders to turn business questions into specific, measurable analytical questions with appropriate KPIs, and challenge approaches that will not answer those questions.
- Presenting analytical findings and recommendations to C-level and senior stakeholders, in a simple and commercially-relevant way.
Skills & Experience
- Experience managing an analytics team, including coaching analysts, prioritising workloads and supporting their development.
- Background in commercial analytics, BI or a similar role, analysing marketing, CRM or customer data and metrics relating to acquisition, retention and customer value.
- Online gaming industry experience, with substantial commercial awareness.
- Advanced SQL skills, including working with large, complex data sets and automating supporting data processes.
- Significant experience with Excel, Tableau or an equivalent dashboarding tool, such as Looker or Power BI.
- Ability to build and maintain effective stakeholder relationships, challenge assumptions constructively, and communicate analytical insights clearly to non-data specialist audiences.
- Confidence in working independently and taking ownership from the initial question through to analysis, reporting and recommendations.
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How we hire
Our interviews are a two-way process, and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational, and we want to get the best from you, so come at us with questions and be curious.
In the event that we receive sufficient applications for the role this vacancy may be subject to early closure. Therefore, if you are interested, please submit your application as early as possible.
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