Major Players | B Corp™
Commercial Brand Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About the Company
My client is a fast-growing, investor-backed creator business that builds and scales digital brands with some of the biggest names in social media. They're behind more than 60 creator brands across fitness, nutrition, wellness, beauty, fashion, and education. Each brand is a business built end to end: tech, product, performance marketing, and customer experience, while the creator fronts the content. The team is around 150 people across the UK and US, a new funding round is under way, and US expansion is next.
The Role
Own the commercial strategy for each app in your portfolio, covering pricing, promotions, acquisition, monetisation, and retention. Take full ownership of subscription performance: subscriber growth, churn, trial-to-paid conversion, ARPU and LTV, and the plan to improve each one. Make pricing and packaging decisions, including trial length, tiering, and promotional pricing, based on data and market context. Plan the commercial calendar, from sales moments and in-app challenges to feature launches that bring in new subscribers and keep existing ones engaged. Own app store performance, reviews, and ratings, spotting issues and opportunities early and acting on them. Optimise the full purchase funnel across web, app stores, and paid traffic, working with growth marketing to direct spend where it performs. Turn your strategy into clear briefs for growth, product, tech, and content teams, with defined success metrics, and hold them to delivery. Be the main commercial contact for each creator, running weekly calls, monthly reviews, and performance decks that build trust and authority. Own weekly trackers, monthly reporting, and integrated calendars covering releases, content, and activations.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What You'll Bring
- 3-5+ years in a commercial, brand management, or growth role, ideally with subscription apps or digital subscription products.
- A strong commercial instinct: when retention dips or acquisition stalls, you know what to change and can put a plan behind it.
- A solid grasp of app subscription mechanics (trials, paywalls, tiering) and hands-on use of analytics tools such as RevenueCat, App Store Connect, or Google Play Console.
- Experience owning a P&L, budget, or commercial plan, with measurable wins to show for it.
- Confidence setting direction for cross-functional teams you don't manage directly, and seeing execution through.
- The organisation to run multiple brands and stakeholders at once, using Asana or a similar project management tool.
- A background in fitness, wellness, or health apps is a real advantage. Experience from an agency, the creator economy, or D2C is also welcome, provided the commercial depth is there.
- Confident, senior-facing communication. Client-facing polish can be developed, but the commercial expertise can't be taught on the job.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Location & Workplace Policy
London
Remote-first, with an optional central London office
Salary & Benefits
£60,000-£75,000 depending on experience
25 days annual leave plus bank holidays, an extra day off for your birthday, private healthcare, pension scheme, personal development budget
If you'd like a confidential chat about this role, or your next career move more generally, please get in touch at jodie.clayton@majorplayers.co.uk or connect with me on LinkedIn.
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years, we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity, and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates, and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location