Refresco
Commercial Brand Manager
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Commercial Brand Manager
Kegworth Head Office, Hybrid
Monday – Thursday 8:30am – 5pm, Friday 8:30am – 4pm
6 month FTC
Reward & Benefits:
- Annual bonus and regular pay reviews
- Hybrid working
- Personal healthcare cover
- Car allowance
- Early Friday finish to kick-start your weekend
- 28 days of annual leave plus bank holidays
- Option to purchase additional leave, increasing your allowance to 31 days plus bank holidays
- Life assurance coverage
- 24/7 virtual GP access for you and your family
- Free eye-care vouchers and discounted glasses
- Employee referral scheme with bonuses for successful referrals
- GroceryAid support services offering financial, legal, wellbeing and practical guidance
- Cheers benefits platform providing discounts, free perks, and wellbeing tools
- Free onsite parking and discounted products
About The Role
The Commercial Brand Manager reports to the Head of Marketing and is responsible for developing and delivering the strategic long-term plans for the designated brand portfolio for Refresco UK across all trade channels, working towards delivering the agreed annual sales volume and profit budgets for the designated brands. Using insight and market knowledge, you will identify and develop new product and distribution opportunities for your brands, reaching new consumers and extending brand reach.
Key Tasks and Responsibilities
- Review and evolve annual brand plans for each brand to take to market, identifying channel growth strategies for each brand.
- Oversee brand performance — including new product development, value engineering, trade marketing, and promotional activity.
- Set and manage annual budgets covering customer promotional activity and trade marketing spend to maximize sales and profitability.
- Build and manage strong relationships with brand owners and sales teams, ensuring alignment on performance and brand plans.
- Identify and drive new product development opportunities to grow branded sales and expand into new categories.
- Collaborate with the wider commercial team to spot opportunities, mitigate risks, and deliver above-market performance.
- Collaborate with appointed marketing and social media agencies to plan, develop, and execute annual social and digital campaigns that drive engagement, brand awareness, and business growth across a diverse portfolio of platforms. Ensure all activity aligns with strategic objectives, leverages best practices for each channel, and delivers measurable results.
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About You
You’ll be an experienced FMCG professional with a proven track record in marketing and commercial roles, ideally with exposure to both brand and private label.
You are highly creative, well organized, with good analytical skills, turning opportunities and insights into clear actions. A desire to have confidence presenting to customers, internal teams, and senior stakeholders as well as being a natural influencer and communicator, you excel at building alignment, managing priorities, and delivering results in a fast-paced environment.
We want someone who will lead and role model the Refresco core values - agile, responsible, excellent, passionate, and entrepreneurial - see here for more detail:
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About Refresco
Refresco is the global independent beverage solutions provider for Global, National, and Emerging brands, and retailers with production in Europe, North America, and Australia. Refresco offers an extensive range of product and packaging combinations from juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans, and glass. Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities, and market demand.
Refresco is headquartered in Rotterdam, the Netherlands, and has more than 13,500 employees. www.refresco.com.
Our drinks on every table. That's the Refresco vision. We’re a global business and currently produce 12 billion litres of soft drinks from 64 manufacturing plants in 12 countries and we’re only just getting started.
We’re the proud owners of six drinks manufacturing sites within the UK. Our UK business provides a great place to work for over 1,800 employees, who produce private label soft drinks and fruit juices for all the leading retailers.
Whether it’s packed in cartons, bottles, or cans, we ensure that our products are made to the highest quality standards. Our products get where they need to be when they need to get there to meet the needs of our high-profile customers.
Refresco believes that equal opportunity for all is fundamental to our company's values and all our applicants can expect fairness and transparency in our recruitment process.
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