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Commercial Co-Founder — Equity Only | Electronics Retail / Fintech | Pre-Seed
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Commercial Co-Founder — Equity Only | Electronics Retail / Fintech | Pre-Seed
I'm building Techster — checkout infrastructure that helps independent UK electronics retailers keep customers at upgrade, instead of losing them to Amazon, Currys, or the carriers.
Worth knowing up front: this is equity only, no salary until the round closes. If you need income now, this probably isn't the right stage for you to join — better to say that clearly than waste your time.
The problem
UK independent electronics retailers sell a device once, then lose the customer at upgrade — usually 24 months later — to Amazon, Currys, or a carrier. That's hundreds of thousands of upgrades leaking out of the independent retail channel every year.
What Techster does
Techster embeds into retailer checkouts and gives customers device subscriptions plus upgrade credit that accumulates over their device cycle — redeemable only at the same retailer. By upgrade day, leaving means walking away from value already accumulated toward the next device. It embeds retention into the economics of the checkout itself, rather than relying on points, email marketing, or brand affinity.
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What I need
Someone who has personally closed a commercial deal with a UK electronics retailer, mobile carrier, or device distributor — and can name it, the counterparty, and what they personally did to get it signed. You directly know commercial officers, heads of e-commerce, or CEOs at these companies — relationships built through deals you've done, not LinkedIn connections. The initial mandate is to secure one credible retailer pilot or LOI, and help shape the commercial proposition required to get it signed. Everything else follows from that.
You'd be focused on:
- Retailer partnerships and LOIs
- Commercial strategy and go-to-market
- Industry and investor relationships
- Business development with distributors and finance partners
Essential background
- At least one named commercial deal you personally closed with a UK electronics retailer, mobile carrier, or device distributor
- Direct commercial experience in consumer electronics retail, telecoms, device distribution, embedded finance, or checkout partnerships — general SaaS sales without direct sector experience won't be sufficient
- A network you can call this week, built from deals you've actually done
- Startup or early-stage experience a strong plus, not a substitute for the above
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Who this role is for
Most likely a fit if you've personally closed deals from inside:
- Currys / Dixons / Carphone Warehouse
- A mobile carrier (O2, EE, Vodafone, Three)
- Electronics distribution or device wholesale
- Embedded finance or checkout partnerships (e.g. Klarna, Raylo, similar)
- Independent phone retail groups
What's on offer
Co-founder level equity, tied to delivery and vesting. You'd be shaping the company from day one, not joining a finished product — and the equity reflects what you actually bring to the table, not what a conversation promises.
Interested?
Send me:
- One commercial deal you personally closed with a named UK retailer, carrier, or distributor — the counterparty, your role in closing it, and the outcome
- Why this specific problem interests you
Happy to have an informal call first — no pitch decks, just a conversation.
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