Edinburgh Street Food
Commercial Director
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Commercial Director (Board)
Street Food Holdings — Edinburgh Street Food, Manchester Street Food and beyond
Location: Home-based (UK-wide), with regular travel to Edinburgh, Manchester and across the UK
Salary: £80,000–£95,000 + bonus up to 25% of base + EMI share options
Reports to: CEO | Board position
About us
Street Food Holdings owns Edinburgh Street Food and Manchester Street Food. Our markets have created a third space between pubs and restaurants: lively, highly accessible, design-led venues with global cuisines, catering to all dietary requirements, occasions and tastes. We position ourselves as an authentic street food experience with a high service model, retaining the zeitgeist of street food with compelling design, local supply chains, regular events and evolving menus.
Edinburgh Street Food generated gross site revenue of £10.7m in FY26, with 17% sales growth year on year. It has 650 covers, hosts 200+ events a year, and was a finalist for Newcomer of the Year at the Scotsman Scran Awards and the Scotland Food & Drink Excellence Awards.
Manchester Street Food opens in Q2 2027, three minutes’ walk from Manchester Piccadilly: 680 covers, a south-facing terrace, a mini-cinema, private hire space, and food service for the 192-apartment hotel above. It is the next step in rolling out city-centre street food markets across the UK.
The role
We’re looking for a Commercial Director to own profitable revenue growth across the Group. You’ll join the board and take the number: more customers, coming more often, spending more, in every square foot and every trading hour we have.
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Your first priorities:
- Maximise Edinburgh — grow customers, frequency and spend; build events, B2B and private-hire revenue; fill the quiet periods.
- Launch Manchester & Future Venues — build the customer, corporate, events and partnership pipeline for our 680-cover venue, including private hire, the mini-cinema and ticketed events, and get it to maturity fast.
- Build a model that scales — the systems, propositions and KPIs we can roll out to every new site.
- Open new revenue streams — private hire, ticketed events, delivery, outside catering, sponsorship, brand activations, partnerships, and the loyalty app, plus ideas we haven’t had yet.
What you’ll do
- Own the Group commercial strategy, revenue plan and targets, working alongside the CEO, Operations Director and CFO.
- Lead B2B, corporate, events, private hire and partnerships.
- Direct marketing, CRM and loyalty towards measurable revenue outcomes.
- Drive off-peak and seasonal demand and extend revenue-generating hours.
- Set up clear commercial KPIs and dashboards, and run a live pipeline of opportunities.
- Shape new venues so they’re designed around commercial performance from day one.
About you
- You’ve owned a revenue and profit number and can show what you did to move it.
- You’ve driven revenue across several channels — consumer, B2B, events, partnerships.
- You’re entrepreneurial: you spot opportunities and turn them into profitable propositions.
- You’re data-driven, but you also get into the detail and make things happen yourself.
- You thrive in a fast-growing, founder-led business.
- Experience in hospitality, leisure, food and drink, entertainment, events, retail or consumer brands is a strong advantage.
- You must have the right to work in the UK
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How we’ll measure success
Group and like-for-like revenue growth, EBITDA contribution, a successful Manchester launch, and growth in events, B2B, partnership and off-peak revenue.
Why join
A board seat in a cash-generative business with a proven model, in an emergent sector on the right side of the consumer megatrends towards independence, experience, culinary innovation and localism. You’ll work alongside a strong, balanced leadership team and an experienced shareholder base with a track record of scaling businesses. You’ll get real ownership of the commercial agenda, a performance bonus of up to 25% of base, and EMI share options so you share in the value you help build.
Additional benefits include:
- Pension – employers 5%, employees 3%
- Annual leave 28 days including bank holidays, with an additional one day per year worked (capped at 5 years)
- Private medical insurance
To apply
Send your CV and a short note (no more than one page) on the largest revenue target you’ve owned and how you hit it, to recruitment@esf.ltd by midday 6th November 2026. We’re hiring directly — no agencies, please.
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