each&everyone
Commercial Director
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Commercial Director
each&everyone | Remote-first, London-connected | April 2026
ABOUT EACH&EVERYONE
each&everyone is a sports-first, culture-led influencer and creator marketing agency. We operate at the intersection of sport, content, and performance, building campaigns that move numbers, not just impressions.
In October 2025, we won a direct mandate from TikTok to deliver their global Athlete Programme a multi-market campaign spanning the UK, Italy, France, Germany, Spain, Japan, Korea, Brazil, and the US, featuring some of the biggest names in international football. That win wasn’t luck. It was the result of years of deliberate relationship-building, a proven track record of delivery, and a clear point of view on where sport and creator culture are heading.
We’re now building the infrastructure to match the ambition, including proprietary technology that will eventually be licensed to agencies and brands as a standalone product. The Commercial Director will be the first senior sales hire in the business and central to both the agency revenue story and the technology commercial narrative.
This is a build role where you’ll shape a commercial function from the ground up within a business that already has the proof points, client relationships, and technology to match the ambition.
THE ROLE
The founder is currently the primary revenue generator. That needs to change, and this hire is how to make it happen.
This is not a traditional Head of Sales role. We're not looking for someone to manage a team of SDRs remotely. We're looking for a player-coach, someone who closes deals personally, builds a pipeline by hand, and constructs a repeatable sales function around them as they go.
Within 30 days, you'll own the CRM and outbound engine. Within 60 days, you'll have closed your first deal. Within 90 days, the founder will no longer be in day-to-day sales. That's the brief — and it's a genuine one.
WHAT YOU'LL OWN
- Full pipeline ownership: GoHighLevel CRM, SmartLead outreach, LinkedIn Sales Navigator from day one
- Outbound lead generation, including your own black book and structured prospecting across sports brands, gaming and competition brands, fashion and apparel, beauty and personal care, FMCG, alcohol and beverage, automotive, travel and hospitality, financial services, platform brands, and any category with a meaningful influencer or creator marketing budget
- Discovery calls, proposal development, pitch delivery, and deal closure independently within 60 days
- Pitch deck and presentation creation, you own the commercial narrative end-to-end, from first slide to final sign-off. Working with the campaign and creative team on design, but the story and the structure are yours
- Weekly pipeline reporting to the CEO, one page, every Monday, no exceptions
- Handoff to the campaign delivery team on every Won deal, structured, complete, no dropped balls
- As a Sales Executive, you’ll direct their CRM and outreach activity, delegate effectively, and assess their development as a junior account manager
- Competitive intelligence mapping the ten agencies we most frequently compete against and feeding that into every pitch
- Sales playbook v1.0 documented by day 90, ready to train the next hire
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WHAT WE'RE LOOKING FOR
Essential:
- A demonstrable track record of closing deals personally, not managing others who close, but you, in front of the client, getting the signature
- At least 5 years in agency-side business development, partnerships, or commercial leadership within influencer marketing, content, paid media, or an adjacent creative discipline
- Comfortable with the full sales cycle, outbound prospecting, discovery, proposal, negotiation, and close
- CRM ownership experience: you've run a pipeline, not just contributed to one
- Strong written and verbal communication you can write a proposal and deliver a pitch that wins
- Entrepreneurial instinct, you're self-directed, you don't need a process built for you before you start, and you're motivated by uncapped upside
Preferred:
- Experience selling into any category with an active influencer or creator marketing budget sports, gaming and competition, fashion and apparel, beauty, FMCG, alcohol and beverage, automotive, travel, financial services, or platform/tech brands
- Familiarity with outbound automation tools, such as SmartLead, Apollo, or equivalent
- Existing relationships with brand-side marketing and commercial decision-makers
- Experience working in or alongside a founder-led business
THE PACKAGE
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- Salary: £80,000 – £90,000 base
- OTE: £140,000 – £160,000 (uncapped commission)
- Location: Remote-first. London presence required for client pitches and strategy sessions
- Reports to: CEO & Founder
- Start date: As soon as possible
- Probation: 3 months, reviewed against a clear 30/60/90 - day KPI framework
- 25 days holiday plus bank holidays.
WHAT SUCCESS LOOKS LIKE — 30 / 60 / 90 DAYS
Day 30:
- Full audit of GoHighLevel CRM completed, every contact reviewed, staged, and actioned
- Active outreach running via SmartLead and LinkedIn
- Own black book contacts loaded into CRM
- Pipeline built and documented in CRM, revenue targets for days 60 and 90 confirmed and agreed with the CEO
- 90-day revenue roadmap presented to the CEO
Day 60:
- First Won deal closed
- A strong and growing pipeline, specific revenue targets defined and agreed with the CEO at the offer stage
- Leading all new discovery calls and pitches independently
- Sales playbook in progress, early documentation of what's working
Day 90:
- Revenue KPIs met or exceeded targets defined and agreed at the offer stage, with strong performance expected from month three onwards
- Meaningful Won revenue on the board, the expectation is clear: you are here to close, and month three is when that starts showing in the numbers
- Founder fully removed from day-to-day sales
- Sales playbook v2.0 complete
- Roadmap for months 4 - 6 presented to the CEO
WHY THIS ROLE, WHY NOW
Network agencies are playing catch-up. We’ve been operating at the intersection of sport, culture, and creator for years, and we just proved it with the UK's largest direct TikTok mandate. The pipeline is real. The proof points are real. The technology is being built.
What's missing is a Commercial Director who can take everything that exists and turn it into closed revenue at scale. That's you if you're the right person.
HOW TO APPLY
Send us two things:
- Your CV, but make it count. We're not interested in job descriptions. Tell us what you've actually closed.
- One deal you personally closed in the last 18 months, the size, the client, how you found them, how you got it over the line. Two paragraphs maximum. No template answers.
No recruiters. No agencies. Direct applications only.
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