Morgan Latif | B Corp™
Commercial Director EMEA
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Position Overview
Our client is a global industrial manufacturing group with a broad portfolio of technical B2B products. Its European business operates a market- and customer-led commercial model and is looking for a leader to take that model forward.
The Role
The Commercial Director will own commercial leadership of the business across Europe. The brief is to strengthen the existing business, sharpen commercial focus and build a clear, profitable growth agenda. The portfolio spans several brands and product lines, creating a real opportunity to grow share of wallet by selling across the range to existing customers.
- Full commercial responsibility for a substantial European P&L
- A team of c. 12–18 commercial professionals across multiple European markets
- Key markets: UK, Italy, France, and Germany
- Reports to the Global Business Leader in the US, with regular interaction with the US organisation and global leadership team
Key responsibilities
- Strengthen the European business and protect positions in mature markets and applications
- Identify the most attractive growth areas based on market size, growth rate, customer demand, and margin potential
- Build clear commercial strategies by market segment, deciding where to invest, defend, or accelerate
- Prioritise investment in the highest-potential growth segments while defending positions in core markets
- Drive strong sales execution, accountability, and commercial discipline across the European team
- Sharpen customer targeting and increase penetration within priority accounts
- Develop multi-product, multi-brand account strategies that cross-sell across the portfolio
- Work closely with manufacturing sites and technical teams to support technically complex products
- Lead effectively across different European cultures and markets
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What success looks like
- A stable, well-defended core business across mature markets and key applications
- A clear, segment-led strategy with defined invest, defend, and accelerate priorities
- Profitable growth, with margin given equal weight to top-line
- Greater share of wallet in priority accounts through cross-selling
- A high-performing, accountable, and target-driven sales organisation
About you
You are a strong commercial leader with a track record of selling technical products in a B2B environment.
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Leadership
- Holds teams accountable against targets and builds commercial discipline
- Experienced in leading established sales organisations and bringing fresh thinking
- Comfortable leading teams dispersed across several countries
- Culturally agile, with experience of different European cultures and employment environments
Commercial capability
- Proven European sales leadership experience
- Strong growth orientation, with a record of identifying attractive markets, customers, and opportunities
- Understands margin as well as top-line growth
- Experience of multi-product or multi-brand customer strategies is particularly valued
- Experience working with global and US-based leadership teams
Language
- Fluent professional English
We look forward to receiving your application. Please note that, due to the high volume of applications, we may not be able to respond to each one individually. We will, however, carefully review every submission and be in touch with candidates whose profiles best match the requirements.
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