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Commercial Director, Personal Care
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Commercial Director - Personal Care
Bristol (Hybrid – 2-3 days in the office) Competitive Salary & Wide Range of Benefits
Are you an ambitious commercial leader with deep FMCG retail experience and a passion for purpose-driven growth? This is a rare opportunity to shape the next chapter of a pioneering, ethical consumer brand entering a major new phase of expansion.
This organisation is employee-owned, BCorp certified, and has spent over 35 years leading the way in non-toxic, ethical personal care. Now, with a strong foundation in specialist retail & grocery and a growing global footprint, they’re investing in the future by building a modern commercial engine across retail, e-commerce, and new channels - UK & Global.
They’re looking for a Commercial Director to take ownership of revenue, margin, and channel strategy, working directly with the CEO to turn ambition into a clear, deliverable commercial plan.
The Opportunity
- Lead and grow the retail business:
- Lead and develop a UK/EU Business Development & Account Management team
- Align strategy with a senior commercial leader in North America
- Build strong relationships with key retail partners
- Lead major negotiations and secure new listings
- Identify and unlock new market and channel opportunities
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Own commercial performance:
- Set revenue targets and lead delivery
- Optimise pricing, margin, and trade spend in partnership with Finance
- Work with Operations to balance cost, supply, and profitability
- Use data to drive smart decisions on promotions and channel mix
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Scale the e-commerce channel:
- Own e-commerce performance and growth strategy
- Partner with Marketing to turn engagement into revenue
- Work with Digital to improve conversion, retention, and customer value
- Ensure e-commerce becomes a meaningful, profitable channel
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Set and drive strategy:
- Work closely with the CEO to define where and how the business grows
- Build a focused commercial plan that aligns sales, marketing, ops, and finance
- Play a key role in shaping the next phase of the organisation
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What You’ll Bring
- 8+ years UK FMCG Commercial leadership experience
- Proven track record of delivering revenue growth
- Strong understanding of pricing, margin management, and commercial levers
- Confidence leading customer negotiations and key accounts
- Exposure to e-commerce / DTC and performance marketing
- A commercial, strategic mindset with the ability to switch between high-level thinking and hands-on execution
- A collaborative, empowering leadership style
Why This Role Matters
This is not just a sales role, it’s a pivotal position in the transformation of a respected, purpose-led business. You’ll help:
- Shape how a mission-driven brand grows
- Build a modern commercial engine across retail and e-commerce
- Drive meaningful impact on revenue, profitability, and long-term success
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Jessica, London
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