Optimiser
Commercial Director – Sales & Customer Growth

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Job Title: Commercial Director – Sales & Customer Growth
Experience: 8+ Years
Location: London
Employment Type: Full-time
Working Pattern: 5 days per week, with a minimum of 4 days in the office
About Optimiser
Optimiser is a growing technology company providing a connected technology ecosystem to organisations across a range of industries, including Hospitality, Membership & Charities, Media and Real Estate.
We are looking for an experienced Commercial Director – Sales & Customer Growth to take ownership of the commercial and customer-facing side of the business.
This is a senior but highly hands-on role, offering the successful candidate the opportunity to shape and build Optimiser’s sales function as the business grows. You will personally lead new business development, sales meetings, product demonstrations, follow-ups, proposals and negotiations, while also leading our existing Customer Success team and building your own sales team over time.
Key Responsibilities
- Own Optimiser’s sales and new business strategy.
- Personally generate, develop and convert new business opportunities.
- Lead product demonstrations, sales meetings and commercial negotiations.
- Build and manage a structured sales pipeline and forecast.
- Develop relationships with senior decision-makers and strategic accounts.
- Lead and develop the Customer Success team.
- Drive customer retention, upsell and account growth.
- Provide senior oversight of major customer issues and escalations.
- Develop partnerships and new routes to market.
- Work closely with Product to provide structured customer and market feedback.
- Build the future sales and commercial team as the business grows.
- Reduce unnecessary day-to-day commercial dependency on the Founder & CEO.
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Requirements
We are particularly interested in candidates from:
- Hospitality technology
- Hotel group commercial leadership
- B2B SaaS
- Enterprise technology sales
Experience with technology such as CRM, PMS, Revenue Management, Meetings & Events, distribution or other hospitality platforms would be a strong advantage.
You should have:
- A strong track record of winning new business.
- Experience managing complex B2B sales.
- Strong senior customer relationship skills.
- Strong pipeline management and forecasting discipline.
- Experience with customer retention and account growth.
- Experience leading or developing teams.
- Strong commercial judgement and negotiation skills.
- The confidence to take ownership and make decisions.


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The Person
We are looking for someone who is:
- Commercially ambitious
- Hands-on
- Highly accountable
- Entrepreneurial
- Strong with customers
- Decisive
- Comfortable working closely with a Founder
- Able to operate strategically and operationally
- Focused on delivery and follow-through
This role is best suited to someone who enjoys building a commercial function rather than simply managing an established sales team.
Benefits
- Competitive salary with commission-based incentives.
- Work with a leading hospitality-focused CRM with deep PMS integrations.
- Exposure to international hotel groups and cutting-edge technology.
- Fast-paced, collaborative, and growth-oriented environment.
How to Apply
Please send your CV and a short covering note outlining your relevant experience to careers@optimiser.com.
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