Major Players | B Corp™
Commercial Events Consultant
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New Festival Commercial Specialist
A major UK media brand is exploring the launch of a new consumer-facing, ticketed festival for its audience. Early thinking is already in place internally (theme, initial budget sketch, some venue ideas), but the team needs a senior commercial specialist to pressure-test the model and build the case for the exec board. This is a strategic feasibility engagement, not a delivery role.
Key Responsibilities
- Build out the commercial and financial modelling for the event: sponsorship structure and go-to-market approach, ticket pricing and volume modelling, and overall financial viability
- Assess how the commercial model aligns with the brand's wider marketing objectives: the festival is intended to serve loyal audiences and act as a top-of-funnel marketing play
- Time permitting, get into more delivery-adjacent scoping: venue options, indicative costings, ticketing platform considerations
- Produce a final recommendation deck for the exec board, with a clear view on whether to proceed, delay, or shelve the idea
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Skills & Experience
- Senior events/commercial consultant with genuine B2C festival experience: a public-ticketed festival background (not just B2B/trade events) is essential
- Strong commercial mindset: comfortable modelling sponsorship revenue, ticket sales/pricing and ROI, and able to link that back to brand value
- Confident working independently, reporting into a senior stakeholder with regular check-ins
- Comfortable producing polished, exec-board-ready output
Project Scope & Duration
- Freelance consultancy engagement, 8 weeks, ideally full-time - open to discussing reduced days depending on availability
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Major Players are the UK's leading marketing and creative talent agency, and over the last three decades we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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