The Fuel Store
Commercial Executive
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COMMERCIAL EXECUTIVE
The Fuel Store (TFS) is a progressive, Birmingham based business using technology to develop its market and stay ahead of the competition. It is on a mission to revolutionise the way business is conducted in its chosen business segments. The business is a leading provider of fuel and associated products into the transportation sector, providing a range of products and solutions to its customers to increase profits through increasing share of wallet, customer loyalty and usage; serving customers more efficiently and cost-effectively. It currently facilitates the provision of and processes the transactions to allow 65 million litres of Fuel per annum through its card processes.
The business was started 10 years ago and to date has grown organically. Future development will be a combination of organic and inorganic growth offering its customers a carefully thought-out package of products with software that enables easy/dynamic/cost optimised fleet management at its core.
The business is very efficient and proudly operates with circa 50 colleagues whilst delivering over £80m of turnover. It means that the senior management team need to be able to operate at both the strategic and operational level often in the same meeting. The ability to ‘roll up your sleeves’ and deliver your own solutions is a hugely important asset to us.
Core to the operation of the business is the understanding of the pricing dynamics of the fuel management business which sits alongside the non fuel products sold alongside the fuel. The business buys fuel weekly and as such prices to its customers weekly (alongside the whole market). The pricing dynamics are complex and vary between the different networks supported and circa 6k customers we sell to.
The Commercial Executive (CE) will work alongside the Head of Commercial (HoC) in support of taking the lead in managing the pricing strategies for the fuel and non fuel products and seeking buy in from the business more generally. The CE will also assist in the management of the circa 12 non fuel product suppliers and partnerships that the business has entered into agreements with.
As we expand our product set, deepen partnerships, and unlock new revenue streams, the CE will work with the HoC to lead our commercial strategy across those areas, including the evolution of our AI roll out to the organisation.
Brief Overview:
- Type of Opportunity: Permanent, Full Time
- Basic Salary: Market Rate
- Bonus: Company bonus programme
- Location: Birmingham, (4 days per week expected in the office)
- Reports to: Head of Commercial
Key Responsibilities of the CE:
- Support the Head of Commercial in developing and managing fuel pricing strategy, while taking ownership of weekly pricing execution and ensuring decisions align with commercial objectives.
- Support the preparation of Commercial Board papers and analysis, document key decisions and actions, and proactively follow up with owners to ensure agreed actions are delivered.
- Produce clear commercial reporting, dashboards and analysis for the Head of Commercial, Commercial Board and wider leadership team, turning insight into practical recommendations and actions.
- Support commercial forecasting, scenario planning, business cases and financial modelling in partnership with Finance.
- Track the impact of pricing changes, product launches, portfolio actions and other commercial initiatives, ensuring outcomes are understood and further actions identified where required.
- Analyse pricing, margin, customer and portfolio performance to identify revenue leakage, profitability issues and opportunities to improve margin, usage, retention and customer lifetime value.
- Support the commercial development and ongoing performance of non-fuel products and propositions, including pricing, profitability, customer uptake and overall performance.
- Assist with the management of suppliers and strategic partners, including performance reviews, commercial discussions, onboarding and identifying opportunities to improve existing relationships.
- Support, and where appropriate lead, the commercial work behind customer tenders, new opportunities and more complex deals, including pricing, modelling and proposition development.
- Provide commercial input into the development of reporting, automation, data and AI solutions, helping ensure technology supports practical commercial decision-making.
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Requirements
To have the ability to contribute to The Fuel Store’s success, you will need the following knowledge, skills and experience:
- 2-4 years’ experience in a commercially focused role, ideally covering pricing, commercial analysis, product, partnerships, revenue optimisation or commercial operations.
- Strong analytical capability, with the ability to work confidently with commercial data and turn analysis into clear recommendations and actions.
- Good understanding of pricing, margin, profitability and the commercial drivers that influence customer and product performance.
- Strong Excel capability, with experience using BI or reporting tools to analyse and communicate commercial performance.
- Experience supporting forecasting, financial modelling, scenario planning or business case development.
- Commercially curious, proactive and confident taking ownership of day-to-day commercial activity through to completion.
- Strong communication and stakeholder management skills, with the ability to work effectively across functions and present recommendations clearly to senior stakeholders.
Desirable
- Experience within fuel cards, fleet, mobility or another transaction-led business.
- Exposure to pricing, portfolio optimisation, customer profitability, supplier management or new product development.
- Knowledge of Microsoft Dynamics, Power BI, AI or automation tools.
You should apply if you:
- Are genuinely passionate about our business and want to work with great people with great opportunities.
- Take pride in spotting opportunities and feel comfortable in turning them into business enhancing solutions.
- Thrive in a fast-paced, growing business where your ideas and actions directly influence success.
- Are naturally curious, proactive, and love tackling challenges with creativity and energy.
- Want to keep learning, investing in your own development while also contributing to wider colleague growth.
- Want to be part of a forward-thinking, people-driven team that values innovation, collaboration, and continuous improvement.
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Our Culture
TFS are in the simplicity business, and we are building a team, who look at the world a little differently. People that look at the needlessly complicated and say ‘that’s nuts’. People that are bold enough to challenge convention. And brilliant enough to actually change it.
We empower people to think differently, act decisively, and make an impact. We value curiosity, creativity, accountability, and collaboration.
What’s in it for you?
- Competitive Base Salary
- Salary Sacrifice Pension Scheme: After 12 weeks of continuous employment, you will be automatically enrolled into our Pension Scheme.
- Life Assurance: Payable at 3x Basic Salary
- Health & Wellbeing: You will have access to MediCash upon passing their probation, this will allow you to access healthcare cashback schemes, retail discounts, counselling, for yourself and up to 4 Children.
- Holiday Entitlement: You will be entitled to 26 days annual leave plus all statutory holidays.
- Financial Advice: Access to 1-2-1 financial advisor sessions free of charge.
- Career Progression: We track all employees progression by creating personal development plans, we have an in house L&D Specialist dedicated to help you improve and grow professionally.
- Location: Based in Birmingham City Centre
- Supporting local charities: We are passionate about giving back to the local community and supporting charities as much as we can.
A little more for you to know…
We want to be a place where everyone has a sense of belonging. Our team is growing rapidly and that means that we want collaborative, talented colleagues to help us to invent The Fuel Store’s future. We will support you, nurture you, and give you the best platform to succeed.
If you think that you could add value here at The Fuel Store, please apply. Equally, if you think your experience only meets part of the requirements, apply anyway! We’d love to review your application and if successful arrange a chat with you to find out if you could rise to the challenge and succeed in our business!
We are also an equal opportunity employer and value diversity across the business. All applicants will be considered for employment without attention to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neuro diversity or disability status, marital status, veteran status and national origin.
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