The Fuel Store
Commercial Executive
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COMMERCIAL EXECUTIVE
The Fuel Store (TFS) is a progressive, Birmingham based business using technology to develop its market and stay ahead of the competition. It is on a mission to revolutionise the way business is conducted in its chosen business segments. The business is a leading provider of fuel and associated products into the transportation sector, providing a range of products and solutions to its customers to increase profits through increasing share of wallet, customer loyalty and usage; serving customers more efficiently and cost-effectively. It currently facilitates the provision of and processes the transactions to allow 65 million litres of Fuel per annum through its card processes.
The business was started 10 years ago and to date has grown organically. Future development will be a combination of organic and inorganic growth offering its customers a carefully thought-out package of products with software that enables easy/dynamic/cost optimised fleet management at its core.
The business is very efficient and proudly operates with circa 50 colleagues whilst delivering over £80m of turnover. It means that the senior management team need to be able to operate at both the strategic and operational level often in the same meeting. The ability to ‘roll up your sleeves’ and deliver your own solutions is a hugely important asset to us.
Core to the operation of the business is the understanding of the pricing dynamics of the fuel management business which sits alongside the non fuel products sold alongside the fuel. The business buys fuel weekly and as such prices to its customers weekly (alongside the whole market). The pricing dynamics are complex and vary between the different networks supported and circa 6k customers we sell to.
The Commercial Executive (CE) will work alongside the Head of Commercial (HoC) in support of taking the lead in managing the pricing strategies for the fuel and non fuel products and seeking buy in from the business more generally. The CE will also assist in the management of the circa 12 non fuel product suppliers and partnerships that the business has entered into agreements with.
As we expand our product set, deepen partnerships, and unlock new revenue streams, the CE will work with the HoC to lead our commercial strategy across those areas, including the evolution of our AI roll out to the organisation.
Brief Overview:
- Location: Birmingham, (4 days per week expected in the office)
- Reports to: Head of Commercial
Key Responsibilities of the CE:
- Work on the fuel pricing strategy to our customers monitoring the portfolio performance
- Input to the strategy for non-fuel products and help manage the relationships with any external suppliers
- Work with the whole organisation in preparing papers for the Commercial Board (the bi-weekly meeting of key decision makers including the Exec). Document decisions and take the lead with managers appointed to action to ensure delivery
- Work on commercial forecasting, scenario planning, and business case development in partnership with Finance
- Assist with the portfolio analysis and optimisation to drive margin, usage, retention, partner performance, and customer lifetime value
- Assist or Lead (depending upon size) the work on large customer tenders and complex commercial deals
- Provide key commercial input to the AI solutions being implemented into the organisation.
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Requirements
To have the ability to contribute to The Fuel Store’s success, you will need the following knowledge, skills and experience:
- 2-5 years experience in commercial roles spanning pricing, partnerships, product, or revenue strategy.
- Strong analytical and financial modelling capabilities, comfortable with complex datasets and commercial frameworks.
- Experience working with 3rd party stakeholders, from both a client and customer perspective
- Proven experience driving cross‑functional commercial outcomes across Sales, Marketing, Customer Success/ECM, and Operations.
- Confident in executing hands‑on work within a lean environment.
- Exposure to managing suppliers, negotiating commercial contracts, and evaluating partner performance.
- Understanding of margin drivers, pricing mechanics, and customer value economics.
- Competence with CRM, BI tools, and spreadsheet‑based financial modelling.
- Excellent communication skills, able to create compelling commercial narratives for senior leadership.
Desired:
- Experience within fuel cards, fleet, mobility, payments, or loyalty sectors.
- Understanding of interchange models, card‑based revenue, usage economics, or fleet behaviours.
- Experience launching or commercially shaping new products or propositions.
You should apply if you:
- Are genuinely passionate about our business and want to work with great people with great opportunities.
- Take pride in spotting opportunities and feel comfortable in turning them into business enhancing solutions.
- Thrive in a fast-paced, growing business where your ideas and actions directly influence success.
- Are naturally curious, proactive, and love tackling challenges with creativity and energy.
- Want to keep learning, investing in your own development while also contributing to wider colleague growth.
- Want to be part of a forward-thinking, people-driven team that values innovation, collaboration, and continuous improvement.
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Our Culture
TFS are in the simplicity business and we are building a team, who look at the world a little differently. People that look at the needlessly complicated and say ‘that’s nuts’. People that are bold enough to challenge convention. And brilliant enough to actually change it.
We empower people to think differently, act decisively, and make an impact. We value curiosity, creativity, accountability, and collaboration.
What’s in it for you?
- Competitive Base Salary & Company Bonus
- Salary Sacrifice Pension Scheme: After 12 weeks of continuous employment, you will be automatically enrolled into our Pension Scheme.
- Life Assurance: Payable at 3x Basic Salary
- Health & Wellbeing: You will have access to MediCash upon passing their probation, this will allow you to access healthcare cashback schemes, retail discounts, counselling, for yourself and up to 4 Children.
- Holiday Entitlement: You will be entitled to 26 days annual leave plus all statutory holidays.
- Financial Advice: Access to 1-2-1 financial advisor sessions free of charge.
- Career Progression: We track all employees progression by creating personal development plans, we have an in house L&D Specialist dedicated to help you improve and grow professionally.
- Location: Based in Birmingham City Centre
- Supporting local charities: We are passionate about giving back to the local community and supporting charities as much as we can.
A little more for you to know…
We want to be a place where everyone has a sense of belonging. Our team is growing rapidly and that means that we want collaborative, talented colleagues to help us to invent The Fuel Store’s future. We will support you, nurture you, and give you the best platform to succeed.
If you think that you could add value here at The Fuel Store, please apply. Equally, if you think your experience only meets part of the requirements, apply anyway! We’d love to review your application and if successful arrange a chat with you to find out if you could rise to the challenge and succeed in our business!
We are also an equal opportunity employer and value diversity across the business. All applicants will be considered for employment without attention to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neuro diversity or disability status, marital status, veteran status and national origin.
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