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Commercial Finance Analyst – Growth and Marketing
Reporting to: Senior Commercial Finance Business Partner
Location: Maple Street, London (WFH 1 day per week)
Contract: Full-time, permanent
Be Part of Something Big. Join the Wingstop Team!
At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on delivering exceptional experiences and memorable moments for both our customers and our team.
We have been recognised for our commitment to excellence earning accolades such as (Sunday Times Best Places to Work 2024, 2025 & 2026, The UK’s Number 1 QSR Brand 2025 and Deliveroo’s Number 1 Dish in 2025). But our mission remains simple: BRING THE FLAVOUR
Who are we looking for?
This is a Commercial Analyst role for someone looking to build their skills in a fast-moving, growing business. You will support reporting, analysis, budgeting and forecasting, with a particular focus on Marketing and Growth, channel performance and commercial decision-making.
The role offers the opportunity to develop commercial confidence, stakeholder skills and broader business understanding in a supportive environment, working with experienced colleagues to turn data into practical recommendations. A key part of the role will be helping the business build, review and learn from commercial tests, including situations where test conditions are not perfect but clear, balanced insight is still needed.
Responsibilities
- Deliver clear, accurate reporting and performance analysis.
- Analyse sales performance, channel mix, campaign activity, operational trends and site-level performance.
- Support budgeting and forecasting processes, maintaining models and planning outputs.
- Provide ad-hoc analysis for commercial initiatives, marketing reviews, operational reviews and strategic projects.
- Assess promotional effectiveness, including uplift, cannibalisation, margin impact and ROI, and provide recommendations on the mechanics most likely to deliver profitable growth.
- Work with Marketing to align promotional spend, discounting and campaign investment with profitability targets and wider commercial priorities.
- Build standardised templates, dashboards and automated reporting outputs that provide clear KPIs, consistent performance views and stronger data quality across systems.
- Assess the external landscape, including competitor activity and relevant promotional mechanics, to inform campaign reads and future planning.
- Identify performance risks and opportunities, translating analysis into practical next steps for the business.
- Support test-and-learn activity across varied commercial, customer and marketing initiatives, helping teams set up robust multi-site or customer tests, interpret results and apply evidence to future decisions.
- Work collaboratively with internal stakeholders and external partners.
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Person Specification
- Curious and analytical, with strong attention to detail and a desire to understand the commercial and operational drivers of performance.
- Enjoys reporting what has happened, but is equally interested in why it happened and what the business should do next.
- Interested in how marketplace trends, customer behaviour and the macro environment can interact to impact business performance.
- Commercially minded, with the judgement to balance customer response, profitability and long-term brand value when assessing growth opportunities.
- Comfortable balancing accuracy with pace in a dynamic environment.
- Collaborative and supportive, with confidence to challenge constructively and with sensitivity to stakeholder priorities.
- Confident working with other departments to shape test design, agree success measures and provide constructive challenge before and after activity.
- Keen to learn and build broad commercial exposure in a cross functional role.
Skills and Experience
We want to hear from people with commercial experience ideally in multi-site, fast-paced environments, possessing strong analytical foundations, with a curiosity and a willingness to learn. The role could suit someone already working in finance, whether qualified or part-qualified, but it is equally suited to candidates from broader analytical or commercial backgrounds.
Essential
- Experience in finance, commercial analysis, pricing, marketing effectiveness, insight, FP&A or a similar analytical role.
- Experience analysing test-and-learn activity, including multi-site, customer, campaign or channel tests, with the ability to provide insight even when control groups, sample sizes or test conditions are not perfect.
- Strong Excel skills, with experience working with large datasets, maintaining models and updating dashboards.
- Ability to analyse sales, operational or commercial performance data and translate findings into clear insight.
- Experience supporting reporting, budgeting, forecasting or performance review processes.
- Strong communication skills, including confidence using PowerPoint and the ability to present analysis, explain results and summarise findings clearly to non-finance stakeholders.
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Desirable (Nice to Have)
- Experience within retail, hospitality, QSR or another multi-site consumer business.
- Experience (or willingness to develop) using Power BI, Tableau or other data visualization / reporting tools as well as handling large volumes of data, and at least some experience of testing AI models.
- Understanding of customer, transaction, channel, digital or delivery partner data.
- Experience supporting the design, measurement or post-review of test versus control trials, including advising on how future tests could be improved.
- Qualified or part-qualified in ACCA, CIMA or ACA, or an interest in developing broader commercial finance capability.
Why Wingstop
At Wingstop, we believe in rewarding and investing in our people. Here's what we offer:
- Enhanced holiday allowance (25 days + Bank Holidays + Birthday Off)
- Enhanced company sick pay (2 weeks full pay) 12 Month Rolling
- Pension Contributions (5% Employer)
- Enhanced Family Friendly leave Private Healthcare - Sole Cover
- Optional Electric Vehicle Salary Sacrifice Scheme
- Travel: 55p per mileage allowance
- Company Laptop & Phone
- Bonus Base of 20% with Stretch Opportunity!
- LTIP from Day 1 of Employment
- 20-50% Employee discount when dining with Friends & Family
- Access to our Benefits platform – Lifestyle savings, Recognition & Well-being EA
Commitment to Diversity and Inclusion
We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all.
If you require any adjustments during the recruitment process to perform at your best, please let us know - we're here to assist you.
If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour and making a real impact.
AI Disclaimer
AI can be a useful tool and we understand many candidates use it for support. That said, we're really interested in you, not an AI-generated version of you. We want to hear your voice and understand your real experience.
Applications or interview tasks that rely heavily on AI may not give us an accurate picture of who you are. Bring your authentic self to the process - that's who we're excited to meet.
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