VPZ
Commercial Finance Director
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About us
VPZ is the UK’s number one vape retailer. Since opening our first store in Edinburgh, we've expanded to 200 locations across the UK and we're not stopping there. We are known for setting and driving the standards within the vape industry, this is a great time to join us as we continue to grow.
About the Role
We are looking for a highly commercial, hands-on Commercial Finance Director who can do far more than report the numbers. This person must understand how the business actually makes money, where margin is created or lost, how stock and cash move through the business, and how finance can drive better decisions across retail, manufacturing, online, product, supply chain, and operations.
The role requires a switched-on, commercially curious leader who can build a faster, sharper finance function while also acting as a genuine strategic partner to the owners and senior team.
For the right person, this role has the potential to develop beyond finance into a broader executive leadership position, including possible future consideration as CEO.
Please note, this role requires 5 days on-site at our Head Office in Newbridge, Edinburgh.
Key Responsibilities
Commercial Finance & Business Performance
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
- Own and improve management reporting, ensuring the business has fast, accurate, and commercially useful information.
- Provide clear analysis of revenue, gross margin, EBITDA, cash, stock, working capital, and profitability.
- Build reporting that shows performance by store, region, channel, category, product, supplier, and brand.
- Identify where the business is making or losing money and drive actions to improve performance.
- Challenge operational and commercial decisions using facts, data, and commercial judgement.
Strategic Planning, Forecasting & Regulation
- Lead budgeting, forecasting, and scenario planning across the Group.
- Build robust models for regulatory changes, including vape duty, product regulation, pricing, stock strategy, and margin impact.
- Support strategic decision-making around store performance, manufacturing capacity, stock investment, product mix, and supplier exposure.
- Help the business prepare for future sale, investment, or transaction activity.
- Improve forecast accuracy and hold departments accountable for delivery against plan.
- Provide commercial insight into risk, opportunity, and long-term value creation.
The ideal candidate will be:
Get help with your application
Your very own career expert that helps elevate your application to the next level.
- ACA, ACCA, or CIMA qualified, or equivalent by experience.
- Experienced in retail, FMCG, consumer goods, manufacturing, multi-site, wholesale, distribution, or another operationally complex business.
- Highly commercial, not just technical.
- Comfortable in a founder-led, fast-moving, entrepreneurial business.
- Able to work with incomplete information and still make good decisions.
- Strong on cash, margin, stock, forecasting, and working capital.
Essential Experience
- Senior finance leadership experience in a commercially focused business.
- Strong management reporting and forecasting experience.
- Proven ability to improve finance processes and controls.
- Experience working closely with operations and commercial teams.
- Strong understanding of margin, cash flow, and working capital.
- Experience managing and developing a finance team.
- Ability to present clearly to owners, directors, lenders, investors, or advisers.
Package
Competitive senior leadership package, dependent on experience and capability.
Please ensure you apply with an up-to-date CV.
Applicants must be 18 years old or above; any subsequent job offer is subject to pre-employment screening and right to work checks.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills