Brocket Hall
Commercial & Growth Director
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Brocket Hall Commercial & Growth Director
Brocket Hall is looking for a highly commercial, entrepreneurial, and hands-on Commercial & Growth Director to take ownership of revenue growth across the Estate.
This is not a traditional marketing role and it is not a role for someone who simply manages an existing sales team. We want someone who can identify commercial opportunities, generate demand, improve sales conversion, develop a high-performing sales culture, and turn opportunities into measurable revenue.
The role covers Golf Membership, Corporate Golf & Golf Days, Weddings, Events & Conferences, Hotel & Accommodation, Food & Beverage, Corporate Partnerships, and new commercial opportunities across the Estate.
The objective is simple: generate more qualified demand, improve conversion, and grow profitable revenue.
Key Responsibilities
- Take ownership of commercial revenue performance
- Develop growth plans across each business area
- Lead and develop the sales team
- Set clear revenue targets and KPIs
- Build accurate pipelines and forecasts
- Improve enquiry response and follow-up
- Increase conversion from enquiry to booking and payment
- Personally support high-value opportunities
- Build proactive corporate and outbound sales
- Develop partnerships and key accounts
- Improve digital lead generation across Google, Meta, website, email, and third-party platforms
- Improve pricing, packages, and discount structures
- Take ownership of HubSpot commercial discipline
- Work with AI and automation resources to improve the complete customer journey
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Priority growth areas will include Weddings & Events, Corporate Golf, Membership, and Accommodation.
Requirements
- Proven commercial or sales leadership experience
- Strong track record of delivering measurable revenue growth
- Experience owning significant revenue targets
- Strong understanding of sales funnels and conversion
- Experience leading and challenging sales teams
- Strong CRM and pipeline management knowledge
- Understanding of digital marketing and lead generation
- Strong numerical and commercial judgment
- Experience with pricing and commercial offers
- Strong B2B and B2C sales capability
- Excellent execution and follow-through
- Entrepreneurial and hands-on approach
- Comfortable working directly with senior leadership
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Experience in hospitality, golf, leisure, hotels, luxury venues, membership businesses, or events would be beneficial but is not essential. Experience with HubSpot would be particularly valuable.
Benefits
- Competitive salary
- Performance-related bonus
- Opportunity to lead commercial growth across an iconic country estate
- Direct access to senior decision-makers
- Significant autonomy to build and implement commercial strategy
- Staff benefits across the Estate
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