DEM Museums
Commercial Growth Marketing & Partnerships Lead
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About DEM Museums
Founded on more than 35 years of expertise in technology and design, Dem Museums is a next generation experience ecosystem that brings cultural heritage together with multisensory storytelling technologies.
As a global experience company headquartered in Türkiye, Dem Museums transforms historic structures and cultural assets into immersive, interactive, and memorable experience spaces.
Adopting an integrated approach that combines storytelling, audio-visual technology integration, spatial design, and visitor management, Dem Museums manages all stages of its projects in-house, from thematic research and scriptwriting to audio-visual implementations and interactive content design.
As the first private company in Türkiye to manage end-to-end visitor operations for museums, monuments, and historical sites, Dem Museums delivers experiences to more than 10 million visitors annually and carries this experiential expertise onto the global stage.
The company has received more than 14 international awards for its projects, including the Hagia Sophia History and Experience Museum and the Ephesus Experience Museum. Expanding this expertise internationally, Dem Museums continues its global growth with a strategic vision aligned with Türkiye's cultural export ambitions, with new projects planned to launch in London and Rome in 2026.
Commercial Growth Marketing Partnerships Lead
The Commercial Growth, Marketing & Partnerships Lead serves as the principal commercial execution partner to the Experience & Commercial Director, translating strategic objectives into measurable commercial outcomes. The role leads the execution of growth initiatives, optimizes marketing and distribution performance, develops strategic partnerships, and drives revenue across all commercial channels. While the Experience & Commercial Director retains overall accountability for commercial strategy and business performance, this position plays a critical role in delivering sustainable growth, maximizing visitor acquisition, and enhancing the overall commercial success of Timewalk.
Key Responsibilities
Commercial Growth & Revenue
- Execute the commercial growth strategy developed by the Experience & Commercial Director.
- Identify new commercial opportunities and revenue streams.
- Drive sustainable growth across ticket sales, ancillary revenues, and commercial partnerships.
- Monitor revenue performance across all customer segments.
- Support annual budgeting, forecasting, and commercial planning.
- Recommend initiatives that increase visitor numbers, profitability, and revenue per visitor.
- Continuously review commercial performance and recommend corrective actions.
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Performance & Customer Acquisition
- Work closely with internal and external marketing teams to ensure all campaigns deliver measurable commercial results.
- Monitor customer acquisition performance across all digital channels.
- Analyze marketing KPIs including ROAS, CAC, CTR, Conversion Rate, CLV, and Marketing ROI.
- Review Meta, Google, TikTok, CRM, and email marketing performance.
- Evaluate campaign effectiveness based on ticket sales and revenue generation rather than only marketing metrics.
- Recommend audience targeting improvements and campaign optimization.
- Support customer journey optimization from awareness to ticket purchase.
- Collaborate on CRM, loyalty, and retention programs.
- Evaluate influencer marketing and affiliate marketing performance.
- Ensure all marketing investment contributes directly to commercial growth.
Pricing, Yield & Revenue Optimization
- Support pricing strategy through demand analysis.
- Monitor occupancy, ticket demand, and booking behavior.
- Recommend dynamic pricing initiatives.
- Analyze competitor pricing and promotional activity.
- Support yield management strategies to maximize revenue.
- Review ticket mix and visitor behavior.
- Recommend promotional campaigns aligned with commercial objectives.
Ticketing & Distribution Channels
- Manage commercial relationships with Fever and other ticketing partners.
- Oversee OTA, affiliate, and reseller performance.
- Monitor ticket inventory and commercial availability.
- Improve direct booking performance.
- Identify new distribution partners.
- Ensure commercial consistency across every sales platform.
- Monitor channel profitability.
Strategic Partnerships
- Develop strategic partnerships that increase brand awareness and ticket sales.
- Build relationships with tourism organizations.
- Develop commercial partnerships with hotels, concierge networks, airlines, transport operators, and destination marketing organizations.
- Create bundled offers and joint promotions.
- Prepare partnership proposals.
- Negotiate commercial agreements within delegated authority.
- Maintain an active partnership pipeline.
Tourism Trade Development
- Build relationships with inbound tour operators.
- Develop travel trade programs.
- Increase international visitor partnerships.
- Participate in tourism exhibitions and networking events.
- Develop London tourism partnerships.
- Create attractive trade packages for international visitors.
Corporate Sales & Venue Hire
- Identify corporate event opportunities.
- Develop venue hire revenue.
- Prepare proposals for private events.
- Build relationships with event agencies.
- Increase premium experiences and corporate bookings.
- Develop commercial packages for businesses.
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Groups & Education Sales
- Grow school programs.
- Increase group bookings.
- Develop educational partnerships.
- Support family and children's programs.
- Develop pricing for educational visits.
- Work closely with Operations to deliver group experiences.
Sponsorship & Brand Partnerships
- Identify sponsorship opportunities.
- Develop sponsorship proposals.
- Build relationships with potential sponsors.
- Support co-branding opportunities.
- Create commercial collaborations with leading brands.
- Maintain sponsorship pipeline reporting.
Commercial Analytics & Reporting
- Produce weekly and monthly commercial reports.
- Analyze sales performance by channel.
- Prepare dashboards for senior management.
- Monitor commercial KPIs.
- Identify opportunities and risks through data analysis.
- Support strategic decision-making with commercial insight.
- Present recommendations to the Experience & Commercial Director.
Cross Functional Collaboration
- Work closely with Marketing, Operations, Visitor Experience, Finance, and Education teams.
- Ensure commercial initiatives are operationally deliverable.
- Coordinate commercial campaigns across departments.
- Support launch activities and new commercial initiatives.
- Foster collaboration between commercial and operational functions.
Required Experience
- Bachelor's degree in Business, Marketing, Hospitality, Tourism, or a related discipline.
- 7–10 years of experience in commercial growth, business development, tourism, attractions, hospitality, or entertainment.
- Experience working with ticketed attractions, museums, immersive experiences, or visitor attractions is highly desirable.
- Strong understanding of commercial marketing and customer acquisition.
- Experience managing partnerships and distribution channels.
- Experience working alongside marketing agencies and digital teams.
- Experience interpreting marketing analytics including GA4, Meta Ads, ROAS, CAC, CLV, and conversion metrics.
- Experience managing B2B relationships and commercial negotiations.
- Proven ability to grow revenue through strategic initiatives.
Compliance Requirements (UK Standards)
- Right to work in the United Kingdom.
- Basic DBS Check (criminal background screening).
- Health & Safety training and compliance.
- Fire safety and emergency evacuation awareness.
- GDPR and data protection awareness.
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