AYMES | B-Corp
Commercial Insights, Research and Market Activation Lead
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📍UK Remote (occasional travel)
Full-time, 37.5 hrs | Reporting to the CEO
Most insight roles report on the market. This one changes it.
We're looking for a strategic, commercially sharp leader to build something that doesn't exist yet: a market insight engine that turns evidence into action, reshapes how NHS procurement thinks, and drives real growth across our healthcare and nutrition businesses.
This isn't market research. It isn't BI, marketing or sales. It's the space between all of them, where insight becomes influence and influence becomes commercial results.
🔍 What you'll do
- Commission research that challenges NHS procurement assumptions and reframes clinical and commissioning thinking
- Shape tender strategy and market access, influencing how opportunities are defined and evaluated
- Design scalable activation programmes that engage clinicians, dietitians and decision-makers, building advocacy and reducing reliance on traditional field sales
- Lead account-based activation aligned to NHS regions, categories and procurement cycles
- Spot category white space and emerging trends to inform innovation, R&D, partnerships and acquisitions
- Turn data into compelling strategic narratives that move the CEO and leadership team to act
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🎯 How you'll be measured
Not by dashboards. By market behaviour shifted, competitive position strengthened, new growth opportunities found, and commercial outcomes delivered.
👤 What you'll bring
- Senior experience in market insight, commercial strategy, market access, growth strategy or similar
- A track record of turning insight into measurable commercial outcomes
- Background in healthcare, nutrition, life sciences, pharma, medtech or another regulated sector
- Strong understanding of NHS procurement, commissioning or public sector tendering
- Qualitative and quantitative research expertise
- The confidence to challenge conventional thinking and influence at the top table
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Bonus points for medical nutrition experience, ABM, category strategy, innovation pipeline development, or behaviour change programme design.
🚀 Why join?
You'll work directly with the CEO, with real autonomy and visibility, building a capability that will shape where the business goes next across commercial growth, market access, innovation and category development.
If you're curious, entrepreneurial and motivated by impact rather than reporting, this is a rare chance to build something transformational.
👉 Apply now or message us to start the conversation.
Due to the number of applications only shortlisted candidates will be contacted. If you haven't heard from us in 2 weeks, your application has unfortunately not been successful on this occasion and we wish you every success with your role search.
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