Hometouch
Commercial Lead - Sales & Growth
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About Hometouch
Hometouch is a CQC-regulated live-in care provider specialising in dementia care. We're a growing business with ambitious plans and are looking for a commercially driven leader to help build and scale our sales function.
We're not looking for someone to maintain a finished sales machine - we're looking for someone to build one.
The Role
We're looking for a Commercial Lead - Sales & Growth to own commercial performance across Hometouch.
Sitting at SMT level, you'll lead the sales team and take ownership of conversion, pipeline performance, partner-generated growth and the systems and processes that turn enquiries into successful care placements.
This is a hands-on role with clear commercial accountability, where you'll have the opportunity to make a measurable impact on conversion, pipeline and growth.
What You'll Do
- Own sales performance, targets, forecasting and pipeline across Hometouch.
- Lead, coach and develop the sales team, improving conversion, call quality and follow-up.
- Identify and fix opportunities across the customer journey from enquiry to placement.
- Work closely with Partnerships to grow referral channels across healthcare, legal, financial and professional networks.
- Own HubSpot reporting and CRM discipline.
- Use data to identify opportunities and drive measurable improvements.
- Bring greater structure, consistency and commercial focus to the function.
- Report into SMT with clear, numbers-led performance updates.
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What You'll Bring
- Strong sales, commercial or business development experience, ideally within private-pay care, live-in care, domiciliary care or private healthcare.
- A proven track record of hitting targets and improving commercial performance.
- Experience managing or coaching sales teams.
- Strong consultative selling skills and the ability to build trust in a high-stakes customer environment.
- Experience with CRM, pipeline management and data-led decision making.
- Evidence of progression and readiness to take on broader commercial responsibility.
- A builder's mindset - you're comfortable challenging existing processes and making things better.
Why Hometouch?
- SMT-level exposure and direct access to senior leadership.
- Genuine autonomy to shape and build the commercial function.
- The opportunity to influence sales, partnerships and business growth.
- A clear opportunity to grow into broader commercial leadership as the business scales.
- The chance to make a measurable difference in a sector that genuinely matters.
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What’s in it for you?
- Competitive salary with performance related bonuses
- Company pension with matched contributions
- 25 days holiday (plus bank holidays)
- Private Healthcare
- Premium Access to Anya - a digital health app providing women's health support
- Laptop and equipment provided
- Great work-life balance (we are big on this)
- Work environment that values creativity, personal growth and collaboration
- Continuous learning and development: you will be challenged with lots of responsibility and exciting projects in a supportive and encouraging environment
- Location: Remote with access to our London Office
- DBS: This role may require an enhanced DBS check
Hometouch Care Ltd is a CQC-regulated provider
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