YONEX U.K. LIMITED
Commercial Manager
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Company Overview
Yonex is a globally renowned sports brand, recognised for technological innovation and premium performance products across badminton, tennis, and golf. In badminton, Yonex combines player-focused Japanese craftsmanship and exceptional attention to detail with cutting-edge materials to deliver equipment that enhances feel, control, and confidence on court for players at every level.
Job Purpose
Lead the commercial development of Yonex UK by driving sustainable sales growth, strengthening strategic retail partnerships and supporting the continued development of a consumer-focused, commercially driven business. The role is responsible for leading the sales team, improving commercial planning and ensuring alignment across key business functions and channels.
Commercial Strategy
- Develop and implement the UK commercial plan.
- Drive delivery of annual sales and profit targets.
- Identify opportunities for growth across key product categories and channels.
- Ensure commercial activities align with Yonex's business strategy and priorities.
Key Account Management
- Lead relationships with strategic retail partners.
- Develop joint business plans with key customers.
- Identify opportunities to develop distribution and category penetration.
- Support growth within both existing and new accounts.
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Sales Team Leadership
- Lead, coach and develop the field sales team.
- Set clear objectives and performance expectations.
- Develop a more strategic approach to account management, customer development and commercial planning.
- Improve account planning and customer engagement.
Commercial Planning & Forecasting
- Own the commercial forecasting process and drive improvements in forecast accuracy.
- Work closely with Product and Marketing to improve demand planning.
- Review sales performance, inventory position and future opportunities.
- Support improved stock management and inventory health.
Consumer & Market Insight
- Work with Marketing and e-commerce teams to understand consumer behaviour.
- Use market data and customer insights to identify growth opportunities.
- Support growth across agreed strategic categories.
- Identify opportunities to maximise the commercial value of strategic partnerships, sponsorships and major events.
- Ensure customer and consumer insights influence commercial decisions.
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Cross Functional Leadership
- Act as the commercial link across Sales, Marketing, Product and Operations.
- Work closely with e-commerce to support an effective omnichannel approach.
- Contribute to annual budgeting and business planning.
- Drive accountability and collaboration across departments.
Key Measures of Success
- Sales growth versus budget.
- Gross margin performance.
- Forecast accuracy.
- Inventory health.
- Growth of strategic accounts.
- Growth across agreed strategic categories.
- Sales team development and performance.
Skills & Experience
- Experience in a commercial leadership role within sport, outdoor, consumer goods or retail.
- Strong understanding of wholesale and e-commerce channels.
- Experience managing key retail accounts.
- Strong commercial planning, forecasting and analytical capability.
- Ability to influence and work across multiple departments.
- Strong communication skills.
- Experience leading and developing teams.
- Experience working within an international organisation would be advantageous.
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