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Do you want to help the game of snooker evolve and supercharge its growth around the world?
World Snooker are looking for a talented and energetic person to join our growing commercial team, during this exciting phase of transformation and growth for the sport.
About WST
World Snooker Limited is the commercial entity responsible for the commercial exploitation and promotion of professional snooker events and is the custodian of the sport’s commercial rights.
Under new leadership since 2022, the World Snooker Tour is going through an exciting period of innovation and strategic growth. The Tour has developed a diverse calendar of over 20 events and nurtured a vast and committed audience of over 500 million viewers worldwide.
Working With Us
At WST, we are creating an environment that supports our colleagues to perform at their best. We believe that work should be fun and rewarding, and whilst we are passionate about delivery, we are one team and supporting each other is key to our success.
We are on a journey to modernise and grow over the next decade and aspire to be innovative, curious and relentless in our drive for improvement.
What You Will Be Doing
Working within the Commercial function of WST, this role reports to the Head of Partnership Sales and supports the delivery of the wider commercial sales strategy.
The single guiding purpose of this role is to generate new partnership revenue for WST. Alongside the development and management of a pipeline of prospective Partners, you will support the positioning of WST's commercial proposition in the market. This involves working closely with colleagues across Marketing, Data and Insights, Media and Partner Services to ensure that what is taken to brands is insight-led, compelling and deliverable.
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Key Responsibilities
- Meet and exceed agreed annual sales targets through the recruitment of new, high-value partnerships
- Own the full sales cycle for prospects – from first approach through to a signed agreement and a clean handover to the Partner Services team
- Identify, research and qualify new partnership targets across a broad range of brand categories and industries
- Build and run structured outreach campaigns, maintaining a consistently strong pipeline across the current and upcoming seasons
- Take ownership of your own pipeline within WST’s CRM, with clear activity tracking, revenue forecasting and consistent reporting on activity and deal progress
- Support the Head of Partnership Sales in developing the positioning, content and messaging of WST’s commercial proposition
- Develop tailored, insight-led partnership packages that create genuine value for both WST and the brand
- Support commercial negotiations, working with internal stakeholders and legal to ensure deals are commercially sound
- Maintain a thorough understanding of market, category and sponsorship trends, sharing relevant findings with the wider Commercial team
- Represent WST at industry events while building a personal network of brand and agency contacts
What We're Looking For
Experience
- A minimum of 3-4 years' experience in sponsorship sales within sport or entertainment.
- Demonstrable experience of contributing to the delivery of partnership revenue.
- Experience of prospecting and running outreach campaigns that generate new conversations.
- Familiarity with sponsorship contracts and how effective partnership programmes work in practice.
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Knowledge
- Understanding of the wider sports and entertainment market and the commercial revenue sources of global rights holders.
- Understanding of how commercial rights can be packaged and leveraged to deliver against a brand's objectives.
- Knowledge of snooker is a plus – but a willingness to embrace the sport is essential.
Skills and Aptitude
- Dynamic and energetic, with a demonstrable appetite for new business and the resilience to sustain momentum throughout an extended sales cycle.
- A consultative approach to sales, with the persistence and determination to progress opportunities to conclusion.
- A strong communicator and an excellent relationship builder.
- Highly organised, with excellent planning skills and strong attention to detail.
- An entrepreneurial and proactive mindset, with the confidence to generate ideas and act on them.
- A collaborative team player who is equally comfortable working independently.
- Flexible and adaptable within a fast-paced working environment.
- A personal ambition to learn and develop, with enthusiasm for working within a growth environment.
- Competent in using CRM tools to manage pipeline, activity and reporting.
- Proficient in Microsoft Office.
Additional Information
- Permanent / Full-Time
- Salary of up to £40,000 pa, including a structured commission scheme
- Location is London (Waterloo)
- Travel will be required, with reasonable notice
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