Yibi Hantang | China Lifestyle Extension Partner
Commercial Manager
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About the Company
YIBI Hantang is a brand growth and strategic partnership platform supporting selected international fashion, beauty, fragrance, and lifestyle brands exploring growth opportunities in China. We help brands evaluate new markets, adjacent categories, commercial partnerships, and controlled growth models while protecting long-term brand value.
About the Role
We are seeking a Commercial Manager based in London to support relationships and commercial development with UK and European fashion, beauty, fragrance, and lifestyle brands. The role combines commercial judgment, brand understanding, relationship development, and international market awareness.
Responsibilities
- Identify commercially promising fashion, beauty, fragrance, wellness, and lifestyle brands.
- Develop relationships with founders, executives, commercial teams, and industry partners.
- Evaluate potential China-market, category-extension, and partnership opportunities.
- Support commercial proposals and early-stage partnership discussions.
- Assess potential cooperation models based on strategic fit and commercial potential.
- Track developments across the UK and European consumer-brand landscape.
- Support selected accounts from initial opportunity assessment through structured project development.
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Qualifications
- Experience in commercial management, business development, account management, sales, or brand growth.
- Experience in fashion, beauty, fragrance, lifestyle, luxury, or premium consumer brands is preferred.
- Strong commercial judgment and relationship-building capability.
- Understanding of international brand development and market expansion.
- Existing relationships in the UK consumer or luxury ecosystem are valued.
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Required Skills
- Commercial Strategy
- Business Development
- Account Management
- Market Expansion
- Luxury & Lifestyle
- International Business
Equal Opportunity Statement
YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.
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