Agriconnect
Commercial Marketing Manager
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Agriconnect is the UK's largest multi-platform agricultural information business, connecting the people, businesses and communities shaping the future of agriculture.
Our brands reach across the UK's major agricultural sectors, including arable, dairy, livestock, agricultural machinery, finance and equipment. From trusted media brands and content to industry-leading events and commercial products, we connect audiences and businesses in ways that create real value.
Agriconnect is part of Arc Network, a global B2B events, data and media platform backed by investment funds managed by EagleTree Capital. Arc operates more than 150 events each year across HR technology, agriculture and food, financial services and investing, and education technology, with more than 350 colleagues across the UK, US, Netherlands and Singapore.
Location: London
Working Pattern: Hybrid
Employment Type: Full-Time, Permanent
The Opportunity
We're looking for a commercially minded Commercial Marketing Manager to play a key role in driving growth across Agriconnect's portfolio of five events and commercial products.
This is a broad marketing role combining strategy, demand generation, digital marketing, data and sales enablement. You'll work closely with Sales and teams across the wider business to create integrated campaigns that generate high-quality leads, support sponsorship and exhibition sales, strengthen client relationships and contribute directly to commercial revenue.
You'll have real ownership of the commercial marketing agenda, with the opportunity to use data, insight and creative campaigns to identify, engage and convert new audiences.
What You'll Do
Commercial Marketing & Campaigns
- Own the commercial marketing strategy across Agriconnect's events, media brands and commercial products.
- Develop integrated campaigns across email, social media, SEO, PPC, partnerships and content.
- Lead the commercial social media and PPC strategy, including managing external agencies.
- Work with Content, Design and Digital teams to develop engaging campaign assets.
- Manage marketing budgets and optimise activity to maximise ROI.
- Identify new opportunities to grow audiences, generate demand and support commercial growth.
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Lead Generation & Sales Enablement
- Develop targeted lead generation campaigns that create meaningful commercial opportunities.
- Deliver and nurture MQLs and SQLs in partnership with Sales.
- Work with Sales to improve lead quality, conversion and client retention.
- Develop lead nurture and marketing automation programmes.
- Build campaigns that support both new business acquisition and existing client relationships.
Data & Audience Growth
- Own the commercial data acquisition and database growth strategy.
- Identify target sectors, organisations and decision-makers to build high-value prospect audiences.
- Work with Sales, Data and CRM teams to identify gaps and improve data quality.
- Use events, content, digital campaigns, partnerships and social media to acquire new contacts and consented data.
- Develop segmentation and audience strategies to support targeted lead generation, nurture and account-based campaigns.
- Monitor database growth, engagement and conversion to demonstrate commercial value.
Insight & Performance
- Track campaign ROI, pipeline contribution, CPL, MQLs, SQLs and conversion rates.
- Use data and insight to optimise campaigns and inform future activity.
- Stay informed on market trends, competitor activity and opportunities across the agricultural and B2B landscape.
- Maintain strong CRM data quality and governance.
Stakeholder Management
- Act as a key marketing partner to the Commercial Sales team.
- Collaborate across Sales, Customer Success, Events, Editorial, Digital and Data.
- Manage relationships with external agencies and strategic partners.
- Attend Agriconnect and relevant industry events as required.
What We're Looking For
- Experience in B2B marketing, particularly demand generation, lead generation or sales enablement.
- Experience developing and delivering integrated, multi-channel campaigns.
- Experience managing PPC, paid social and external agencies.
- Strong understanding of CRM and marketing automation.
- Commercially minded, with experience using data and insight to drive marketing decisions.
- Excellent communication, stakeholder management and project management skills.
- Highly organised, adaptable and comfortable working at pace.
- Experience in B2B events, media, publishing, information or data-led businesses would be advantageous.
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Why Join Us?
This is an opportunity to take real ownership of the commercial marketing agenda within a growing international B2B business. You'll work across a diverse portfolio of brands and products, influence strategy and see a tangible commercial impact from your work.
You'll also benefit from the wider Arc Network, providing opportunities to collaborate with colleagues and teams across multiple markets.
We offer a range of benefits including:
- 25 days annual leave increasing to 27 after two years
- An extra day off on your birthday
- Matched pension contributions up to 6%
- Employee Life Assurance x4 basic annual salary
- Employee assistance programme
- Employee Discount site
All souls are welcome
As an equal opportunity employer we hire, develop and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability, and to make use of their talents.
We value everyone as an individual. We recognise that everyone is different and have created a work environment where we treat everyone fairly and in a consistent way and promote a culture of respect and dignity, to create a company that’s the right fit for every person inside of it.
We are excited by the incredible potential of AI and the innovative ways it can enhance the way we work. However, in our hiring process, we aim to get to know you. To stand out to our hiring managers, we encourage you to let your personality shine through, rather than relying on an AI-generated application.
You are welcome to use AI as a writing assistant to help structure and articulate your thoughts. Please do not use it to generate fictional skills or experiences. Using AI responsibly can support your application, but your application must ultimately represent you.
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