Commercial Marketing Manager

£48,000–£58,000 DOE · Full-time, permanent · Office-based with flexibility · Reports to the Director

The business and why this role is not a normal marketing job

iKoustic is a system-first acoustic specialist. We design, engineer, and supply the systems that make spaces quieter — sold into the construction industry through four very different routes to market, and each behaves like a different business:

• Specification. Architects, acoustic consultants, and specifiers who put our systems into project drawings months — sometimes years — before an order lands. Long cycles, technical content, performance data, and the constant risk of being switched out at procurement.
• Installers and contractors. Trade professionals who buy repeatedly, price-compare, and value stock, speed, and technical back-up. Winning the second and tenth order matters more than the first.
• Resellers. Merchants and distributors who carry our range — a partner relationship with its own pricing, its own marketing needs, and conflict sensitivities with our direct business.
• Direct sales. Homeowners and businesses solving a noise problem — considered purchases, often one-off, arriving by phone and web, needing guidance more than a catalogue.

These audiences search differently, buy differently, repeat differently, and carry different value. One message, one funnel, and one email list serves none of them.

Systems, products, and running four routes to market through one connected system is the job. That's why we need an owner, not a campaign marketer.

The role

You will own our revenue processes end to end, as one system that respects four routes to market: enquiries in (paid search, call tracking, website), pipeline worked (CRM and quotes, segmented by route), customers kept and grown (lifecycle email per route), and everything measured through to invoiced sales. The processes and data are built; what's missing is the person who runs them daily.

What you'll own

• Route-aware pipeline management. Keep our CRM (Prospect 365) honest and segmented by route to market, so a specifier, an installer, a reseller, and a homeowner are never worked the same way — different follow-up cadence, different content, different owner.
• Quote follow-up and revival. Most quotes currently go unworked after they're sent. You'll build the follow-up motion with our technical sales managers — recognizing that chasing a homeowner at day 5 and a specified project at month 6 are different disciplines. This is the single biggest commercial lever in the business.
• Lifecycle and retention by route. Run the email programme in Mailchimp from the CRM: new-account nurture to a second order for installers, reactivation of lapsed trade accounts, long-cycle keep-warm for specification projects, and considered-purchase guidance for direct customers — four programmes, not one newsletter.
• Specification pipeline support. Work with sales to track specified projects through to procurement, keep our systems in the spec, and make sure the technical content specifiers need is findable and current.
• Lead flow and tracking. Own the enquiry pipes — call tracking and lead grading, website forms, and the quality signal feeding Google Ads — and route each lead to the right motion. When a lead drops, it's your job to notice.
• Paid search direction. Brief and hold a specialist PPC retainer to account, with targets on cost per good lead and invoiced return — and campaigns that reflect the routes (a search for a trade price and a search for ‘soundproof my bedroom wall’ are different customers).
• Website ownership. Take our new website from build to launch with our web agency, then own it: content and landing pages per route (a specifier's technical library and a homeowner's guidance journey are different sites in one), conversion performance, and the enquiry paths that feed everything above.
• Measurement. Report monthly on invoiced revenue and margin by route to market, repeat and reactivation rates, quote conversion, and specification pipeline movement — building on dashboards already in place.