PALAGANDER LIMITED
Commercial Marketing Manager
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Commercial Marketing Manager
£31,000–£34,000 depending on experience + performance-related bonus
Palagander is the independent hospitality and drinks group behind Roland's Leeds, Roland's Harrogate, The Domino Club, The Woods and Double Six Drinks, with our newest venue, Paper Plane, opening in Leeds this autumn.
Our businesses are deliberately different. We've always set out to open our own favourite venues in different categories. From live music and cocktails at The Domino Club, to neighbourhood hospitality at The Woods, and your favourite bar in Roland's, the drinks brands produced by Double Six Drinks and the launch of Paper Plane, each has its own identity, audience and commercial opportunities.
We're proud of what we've built, but we've reached a point where commercial marketing deserves its own place within the leadership team.
At Palagander, we believe the best people don't need telling how to do their jobs. We recruit experts, define what success looks like, and trust them to bring the knowledge, judgement and leadership required to achieve it.
With five hospitality venues, Double Six Drinks and an expanding programme of events, we're looking for someone to build and lead our commercial marketing function. You'll bring expertise that doesn't currently exist within the company, challenge our thinking, identify new opportunities and build the systems, strategies and processes that create measurable commercial value.
Key Areas of Focus
- Commercial Growth: Develop marketing strategies that generate measurable improvements in revenue, profitability, bookings, guest acquisition and commercial performance.
- Brand Growth & Visibility: Increase the awareness, reputation and market position of our brands while protecting the individual identity of each business.
- Marketing Strategy: Create, own and continually evolve the commercial marketing strategy for the group, translating wider business objectives into clear marketing priorities.
- Campaign Performance: Plan, deliver and evaluate campaigns with clearly defined commercial objectives. Marketing activity should have a reason for existing beyond simply generating content, activity or attention.
- Insight & Reporting: Develop meaningful reporting around marketing performance, guest behaviour and campaign effectiveness. Establish useful benchmarks and KPIs and use data alongside experience and judgement to improve decision making.
- Double Six Drinks: Drive growth through brand development, trade marketing, consumer demand, product launches, sales support and commercial partnerships, working closely with our drinks sales team.
- Partnerships & PR: Build relationships with media, suppliers, drinks brands, local organisations and other businesses. Identify collaborations, partnerships and stories capable of creating genuine commercial value and wider attention.
- Guest Loyalty & Retention: Understand how people discover our businesses, what brings them through the door or leads them to purchase our products, and what encourages them to return.
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Required Experience and Skills
We're looking for someone with several years of relevant marketing experience, ideally within hospitality, drinks or a closely related consumer-facing industry. You should understand that successful hospitality marketing happens in the real world, not just on a screen.
We're interested in someone who can combine creativity with commercial thinking and who is as comfortable discussing revenue, bookings and return on investment as they are discussing brands, campaigns and content. You'll need to be capable of moving between very different businesses and audiences and be someone who:
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- Thinks commercially and understands the relationship between marketing activity and business performance.
- Understands brands and the importance of protecting what makes individual businesses distinctive.
- Is comfortable working with data, analytics and commercial KPIs.
- Can think strategically whilst remaining willing to get involved in execution.
- Can build systems and processes rather than waiting to inherit them.
- Can manage multiple brands, priorities and stakeholders.
- Can work collaboratively with an experienced senior leadership team, venue operators and salespeople.
- Is confident enough to challenge our thinking constructively.
- Is curious, ambitious and constantly looking for opportunities to improve.
You don't need to arrive knowing everything about our businesses. You do need to arrive wanting to understand them.
What We Offer
Ultimately, we want this role to deliver:
- More people visiting our venues.
- More people buying our drinks.
- Stronger sales.
- Stronger brands.
- Better relationships with our guests and customers.
- A marketing function that can demonstrate the commercial value it creates.
We don't expect you to inherit a finished marketing system. Building that system is part of the job.
Salary: £31,000–£34,000 depending on experience, plus a performance-related bonus. We will agree clear commercial objectives with the successful candidate and build the bonus structure around meaningful commercial and strategic KPIs.
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