• Lead marketing delivery for BCC trade products, services and programmes.
• Develop campaigns targeting SMEs, exporters, Chamber members and internationally ambitious businesses.
• Create content that promotes trade programmes, customer success stories, events and international activity.
• Work with Chambers and external partners to extend campaign reach and engagement.
• Identify opportunities to increase participation, registrations and enquiries for trade-related activities.
• Support the launch and promotion of new trade initiatives.

FOUR Supporting the commercialisation of the work of the BCC Insights Unit

• Work with Insights Unit colleagues on market research, business intelligence and commercial insight products.
• Help develop go-to-market plans, audience segmentation and value propositions for Insights Unit products.
• Produce marketing materials that communicate the benefits and applications of BCC Insights Unit products.
• Create campaigns that generate awareness, demand and qualified leads.
• Support the launch of new Insights Unit products and services.
• Monitor and report on campaign effectiveness and customer engagement.

FIVE Event marketing

• Lead external marketing campaigns for BCC conferences, summits and commercial events.
• Create and deliver external marketing plans that support attendance, sponsorship and revenue objectives.
• Produce promotional content and event marketing assets across multiple channels.
• Manage audience engagement activity before, during and after events.
• Support registration campaigns and delegate acquisition activity.
• Analyse event marketing performance and recommend improvements for future campaigns.

SIX Agency, Data and Stakeholder Management

• Manage the day-to-day relationship with BCC's digital marketing agency and other marketing suppliers.
• Brief, coordinate and review agency outputs to ensure activities are delivered on time and within budget.
• Work with data owners to support compliant acquisition, management and use of marketing data.
• Collaborate with colleagues across Commercial, Partnership Delivery, Trade, Membership and Insights Unit teams.
• Ensure marketing activity complies with BCC brand standards, GDPR requirements and organisational policies.
• Maintain accurate campaign reporting and stakeholder updates.
• Promote the responsible use of AI and marketing technology across commercial marketing activity.

Person Specification

Essential

• B2B commercial marketing expertise: Proven experience developing and delivering B2B marketing strategies that support lead generation, customer acquisition and revenue growth.
• Partnership marketing experience: Experience of partnership marketing, sponsor activation, or commercial event marketing.
• Product/service marketing experience: Proven ability to shape customer propositions, positioning, key messages, go-to-market plans and sales-enablement materials.
• Campaign management: Significant experience planning, executing and optimising multi-channel marketing campaigns.
• Sales collateral development: Experience producing high-quality sales collateral, proposals, presentations and commercial marketing materials.
• Digital marketing knowledge: Strong understanding of digital marketing, including email marketing, paid media, social media and website optimisation.
• AI mastery: Experience applying AI tools to support marketing planning, content development and campaign optimisation.
• Commercial impact: Evidence of connecting marketing activity to qualified leads, conversion, product adoption, partnership value, sales pipeline or revenue.
• Project management: Excellent organisational and project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.
• Communication skills: Outstanding written and verbal communication skills, with the ability to adapt messaging for different audiences.
• Creativity: Creative flair and familiarity with design platforms such as Canva and Adobe Creative Suite. Strong PowerPoint skills.
• Relationship building: Credible and collaborative, with the confidence to advise, influence and constructively challenge colleagues at different levels.

Desirable

• Membership organisation familiarity: Experience working within a membership organisation, business support organisation, trade association or professional body.
• Agency management experience: Experience managing external agencies and suppliers to deliver marketing programmes and projects.
• Conference and event marketing: Experience marketing conferences, events, training programmes or commercial partnerships.
• Advanced CRM mastery: Working knowledge of CRM and marketing-automation platforms, data acquisition and marketing-permission requirements.
• Business and trade understanding: Understanding of business, trade, policy or economic development environments. Or experience marketing trade, export, international growth, training, events, research, insight, data or business-support products.
• Data and performance analysis: Proven ability to organise and analyse campaign performance data and translate insights into actionable recommendations.
• Marketing qualifications: Relevant marketing qualifications.

Professional Growth Opportunities

• Opportunity to shape a newly created role and lead high-profile commercial marketing campaigns that directly contribute to organisational growth and revenue generation.
• Exposure to senior stakeholders, strategic partnerships and national business audiences.
• Experience leading high-profile commercial, trade, insights and event-marketing activity.
• Scope to deepen expertise in product marketing, commercialisation, audience growth and performance measurement.
• Access to training, professional development programmes and external learning opportunities.
• Mentorship and coaching from senior leaders across the organisation.