Tottenham Hotspur Football Club
Commercial Operations Lead - Partnerships
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Who We Are
Founded in 1882, Tottenham Hotspur is one of the world's leading football clubs, competing in the Premier League and Women's Super League. Driven by ambition, innovation and excellence, we continually invest in our people, technology and infrastructure to deliver exceptional experiences for supporters, partners and communities. As our Partnerships business continues to grow globally, we are investing in the operational capability that enables our commercial teams to maximise partner value and deliver sustainable growth.
The Opportunity
The Commercial Operations Lead- Partnerships, is a pivotal leadership role within the Partnerships team, responsible for shaping the operational foundations that enable commercial success. Acting as the operational leader to the Partnerships leadership team, you will ensure our systems, technology, processes and commercial governance evolve alongside the growth of the business.
This role combines strategic thinking with hands-on execution. You will lead the optimisation of Salesforce as the department's central commercial platform, strengthen partnership asset governance, introduce scalable operating frameworks, support the adoption of AI-enabled tools and deliver cross-functional transformation projects. Your success will be measured by your ability to improve commercial performance through better insight, smarter processes and operational excellence.
Purpose of the Role
To lead the operational strategy for the Partnerships function by developing best-in-class systems, governance, technology and business processes that enable commercial growth, improve decision-making, maximise partner value and support exceptional delivery.
Key Areas of Ownership
Commercial Operations & Technology
- Own the strategic roadmap, optimisation and governance of Salesforce as the primary CRM supporting the full partnership lifecycle
- Develop dashboards, reporting, workflow automation and business intelligence that enable data-driven commercial decisions
- Drive adoption and continuous improvement across Salesforce, Monday.com and supporting operational technologies
- Ensure CRM governance, data integrity, user adoption and operational best practice
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Partnership Asset Strategy
- Lead the operational development and governance of the Club's partnership asset portfolio
- Improve asset planning, allocation, forecasting and inventory management to maximise commercial opportunity
- Support commercial negotiations through operational planning and rights evaluation
AI Enablement & Business Innovation
- Support the implementation and governance of AI-enabled solutions that improve productivity and operational effectiveness
- Identify automation opportunities and integrate emerging technologies into existing commercial workflows
- Promote a culture of innovation and continuous improvement across the Partnerships team
Operational Excellence & Leadership
- Lead strategic improvement projects from concept through implementation
- Develop scalable operating procedures, playbooks, governance frameworks and performance reporting
- Build trusted relationships across Partnership Development, Marketing, Content, Finance and Technology
- Coach colleagues, influence stakeholders and champion operational excellence across the function
The Ideal Candidate
You are a commercially focused operations leader who thrives on solving complex business challenges through technology, data and process. You combine strategic thinking with exceptional execution, build credibility through delivery and influence stakeholders through insight rather than hierarchy. Comfortable operating at both strategic and operational levels, you enjoy creating scalable solutions that enable high-performing commercial teams.
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Key Skills & Experience
- Extensive experience in commercial, partnership, business or revenue operations
- Advanced Salesforce expertise including CRM strategy, optimisation, reporting, workflow design and governance
- Experience delivering operational transformation, systems implementation and AI-enabled solutions
- Strong understanding of sponsorship operations, partnership assets and commercial rights management
- Excellent analytical, project management and stakeholder engagement skills
- Demonstrated ability to lead change, influence cross-functional teams and deliver measurable business improvement
- Commercially astute with a continuous improvement mindset and exceptional attention to detail
Safeguarding & Recruitment Statement
Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required for this role.
We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.
Reasonable Adjustments
We are committed to providing an inclusive and accessible recruitment process and will make reasonable adjustments at any stage of the application or interview process to support candidates with disabilities or specific needs. Please let us know if you require any adjustments so that we can ensure you have a fair and positive experience.
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