Spring Association Management
Commercial Partnerships Manager
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About the Role
We are seeking an experienced and commercially minded Commercial Partnerships Manager to take full ownership of our exhibition and sponsorship programmes across international events. This is a key, client-facing role, responsible for managing existing sponsor relationships, driving new business opportunities, and ensuring high quality delivery of commercial activity at both in-person and virtual events.
You will work closely with internal teams, senior stakeholders, and clients, combining strategic thinking with hands-on delivery and excellent relationship management.
Key Responsibilities
Sponsorship & Commercial Management
- Oversee all sponsorship and exhibition activity, ensuring a coordinated and consistent approach across the organisation
- Manage and develop a CRM system, tracking leads, contacts, communications, and revenue
- Act as the main point of contact for exhibitors and sponsors, building and maintaining strong long-term relationships
- Source and secure new exhibitors and sponsors through research, outreach, and market intelligence
- Research comparable events, companies, and market trends to identify new partnership opportunities
- Negotiate and confirm sponsorship and exhibition agreements in collaboration with the Board of Directors
Reporting & Performance Tracking
- Provide regular sponsorship pipeline, conversion, and revenue updates to senior management and the Board of Directors
- Maintain accurate and accessible CRM and revenue data for reporting and marketing purposes
- Present progress updates, metrics, and recommendations to support commercial growth
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Sponsorship Coordination
- Manage all exhibition and sponsorship activity onsite at events
- Distribute event prospectus and advise sponsors on packages and benefits
- Produce and process sponsorship and exhibition applications via the online registration platform
- Work with the Accounts team to ensure accurate and timely invoicing
- Track package benefits and deliverables, ensuring all commitments are fulfilled
- Produce and distribute delegate lists for sponsors and exhibitors
- Create and maintain sponsorship webpages and ensure sponsor branding is up to date
Exhibitor Logistics & Onsite Management
- Manage exhibitor booth allocation and logistical requirements
- Coordinate shipping, AV, and furniture needs with exhibitors
- Oversee onsite exhibitor and sponsor activity, including build and breakdown of booth space
- Act as the main onsite point of contact for exhibitors and sponsors
- Create and distribute exhibitor information packs
Communications & Event App
- Maintain exhibition and sponsorship web pages and marketing content
- Work with the Communications team on digital and printed materials
- Provide up-to-date sponsor content for communications and mailshots
- Collate exhibitor and sponsor content for the event app
- Populate sponsor and exhibitor information within the event app and support users
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Event Attendance & Feedback
- Attend international events as required, using in-person time to strengthen sponsor relationships
- Create and analyse exhibitor and sponsor feedback surveys
- Explore and develop ways to demonstrate sponsor ROI in collaboration with Communications
Required Skills
- Strong commercial awareness with proven sponsorship sales or event account management experience
- Clear and detailed written communicator
- Excellent relationship building and stakeholder management skills
- Excellent team communicator
- Confident working with senior stakeholders and Board members
- Strong organisational skills with the ability to manage multiple projects and deadlines
- Proficiency in CRM systems, Microsoft Office 365, and event management platforms
- A high level of professionalism, attention to detail, and flexibility
- This role requires international travel
Information
- Hybrid role with regular office days in Broadstairs, Kent
- Full time: 37.5 hours per week
- Permanent position
- Salary DoE.
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