Commercial Relationship Manager

Contract: 37.5 hours per week | Permanent

Location: Remote with regular travel across the South of England

Salary: £53,800 including car allowance

Are you passionate about helping care homes thrive while making a meaningful difference to residents and their families? We're looking for a Commercial Relationship Manager to provide in-home support to a portfolio of care homes across the South region, ensuring prospective residents and their families receive an outstanding experience from first enquiry through to move-in.

Working closely with Home Managers and operational teams, you'll help drive sustainable self-funded occupancy growth, strengthening Anchor’s private pay performance by providing specialist, on-the-ground sales training and advice.

What You’ll Do:

• Drive private pay occupancy growth by improving enquiry management processes and activities across a portfolio of homes within the region.
• Support homes to maximise every enquiry and deliver an outstanding customer experience from enquiry to admission.
• Provide hands-on support to homes requiring focused sales and admissions improvement.
• Coach and develop our colleagues to build confidence and capability in enquiry handling, tours and follow up activity.
• Embed best practice CRM management, ensuring strong sales discipline across the customer journey.
• Research and share local market insights, customer trends and competitor intelligence to support future growth.
• Monitor performance data, identify risks and opportunities and take action to improve results.
• Lead local outreach and community engagement initiatives, supporting homes to deliver events, build community partnerships, and generate referrals that increase local awareness.