Commercial Relationship Manager

Account Director and pipeline support

• Follow up introductions, approaches and priority contact lists provided by the Commercial Team.
• Re-engage existing pipeline opportunities where contact has slowed, key stakeholders have changed or a new route into the account is required.
• Work with the Commercial Team to agree the purpose, target stakeholders and qualification criteria for each outreach activity.

Stakeholder research and prospecting

• Identify relevant decision-makers, influencers, operational stakeholders and executive support contacts within target organisations.
• Maintain awareness of Liaison Workforce services, the NHS workforce market and the issues likely to create a reason for engagement.
• Use ethical, professional prospecting practices and represent Liaison Group consistently across every channel.

CRM, reporting and data quality

• Use approved AI-enabled tools and processes to support account and stakeholder research, create and refine personalised outreach, summarise activity, identify follow-up actions and improve day-to-day efficiency, while checking outputs for accuracy and complying with company information security and data protection requirements.
• Record contacts, activity, outcomes, next steps and meeting details accurately and promptly in the CRM.
• Maintain accurate stakeholder data, including role changes and movements between NHS organisations.
• Provide clear reporting on activity, meetings secured, outcomes, conversion and barriers to progress.
• Use data and feedback to prioritise the most effective lead sources, campaigns and approaches.

Collaboration

• Work closely with Commercial teams, other Commercial Relationship Managers, Marketing and Senior leadership team to align outreach with commercial priorities.
• Support agreed marketing campaigns across the wider business when required, while maintaining a primary focus on Workforce.
• Share market insight, stakeholder feedback and recurring objections that may improve campaigns, propositions and commercial conversations.
• Contribute positively to team meetings, coaching and continuous improvement activity.

Essential

Experience and capability

• Experience in a telephone-based sales, business development, appointment-setting, lead-generation or comparable stakeholder engagement role.
• A demonstrable ability to secure meetings and progress conversations through consistent, structured follow-up.
• Excellent verbal and written communication skills, with the ability to build trust quickly and communicate confidently with senior stakeholders and their support teams.
• Confidence making cold approaches and the resilience to handle objections, rejection and changing priorities.
• Strong organisation and administration skills, including managing multiple leads, follow-up dates and stakeholder journeys at the same time.
• Experience using a CRM system and an understanding of why timely, accurate data matters.
• Good working knowledge of Microsoft 365, including Outlook, Teams, Co-Pilot, Word and Excel.
• A proactive, positive and target-focused approach, with personal ownership for results.

Desirable

• Experience selling to, prospecting within or working alongside the NHS or wider public sector.
• Understanding of NHS structures, senior stakeholder roles and how to work effectively with executive assistants to secure diary time.
• Experience following up event, webinar, digital or account-based marketing campaigns.
• Experience supporting sales teams with pipeline development.
• Knowledge of workforce management, temporary staffing, or workforce efficiency challenges within the NHS.

Personal attributes

• Tenacious and resilient, while remaining respectful and professional.
• Intuitive, curious and able to ask effective questions rather than relying on a fixed script.
• Commercially aware and motivated by measurable outcomes.
• Adaptable in tone and approach across different stakeholder groups and channels.
• Collaborative, responsive and comfortable working in a remote team.
• Disciplined and dependable, with strong attention to detail.
• Open to coaching, feedback and continuous improvement.

Qualifications & Training

• Desirable: Degree-level education or an equivalent combination of training and relevant experience.

OUR VALUES

You will be expected to demonstrate Liaison's core values: Care, Honesty, Inspire and Guide, and embody our behaviours-be present, choose your attitude, make someone's day, and have fun.

FURTHER INFORMATION

We are proud to support our colleagues and will offer an interview to any candidate with a disability, should they match the skills and experience required for the role.

Liaison Group is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We pride ourselves on being a place where we can all be ourselves and succeed on merit.

Liaison Group are committed to the Good Recruitment Campaign and are official signatories for the Good Recruitment Charter.

We reserve the right to close this vacancy early if we receive a high volume of applications.

Thank you for your interest in joining Liaison Group