Pennon Group
Commercial Sales Advisor
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Powered by Water, Driven by Purpose
A leading water and wastewater retailer, Pennon Water Services (trading as Source for Business), supports over 150,000 business accounts across the UK. With a commitment to helping our customers lower their water use and save money, our team provide expert advice on water efficiency, leakage, and contingency.
We’re proud to be part of Pennon Group, a leader in the UK water sector, working towards a greener future. Our goals? As well as lowering our carbon footprint, we’re working with partners to plant 300,000 trees, restore peatlands and supporting farmers and landowners to improve water quality and wildlife.
Whether you’re starting out or seeking a new challenge, our scale and ambition create opportunities for you to shape your own career.
Ready to make a splash? Join our team today.
Commercial Sales Advisor
Location: Walsall
Contract: Full-time, Permanent
Salary: Competitive + excellent benefits
Are you a customer-focused sales professional who enjoys building relationships, achieving targets, and delivering exceptional service? Join Pennon Water Services as a Commercial Sales Advisor and play a key role in supporting the growth of our business customer portfolio across the UK.
About the role
Working within our B2B Sales team, you will support business growth by acquiring, retaining, and developing relationships with small and medium-sized enterprises. You will manage inbound and outbound customer contact, provide quotations, secure contracts, and identify opportunities to increase the value of customer relationships through our range of services.
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You will also manage customer switching activity, ensuring customers enjoy a smooth and seamless transition while receiving an outstanding experience at every stage of their journey with Pennon Water Services.
Key responsibilities
- Acquiring new customers through inbound and outbound sales activity
- Preparing quotations and securing contracts with prospective customers
- Retaining existing customers through contract renewals and account management
- Identifying opportunities to upgrade and grow customer accounts
- Re-engaging former customers through targeted win-back activity
- Building positive relationships with brokers and supporting a seamless switching process
- Managing customer enquiries and delivering first-contact resolution wherever possible
- Producing high-quality customer communications and correspondence
- Maintaining accurate customer records and ensuring excellent data quality
- Working towards individual and team sales and retention targets
What we're looking for
- Experience in sales, customer service, administration, or account management
- Excellent verbal and written communication skills
- Strong organisational skills and attention to detail
- Proficiency in Microsoft Office, particularly Outlook and Excel
- Confidence working across multiple systems
- Ability to manage competing priorities and work independently
- A proactive approach and a passion for delivering excellent customer service
- Motivation to work in a fast-paced, target-driven environment
- Ability to adapt to change and contribute positively as part of a team
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Ready to take the next step in your sales career? Join Pennon Water Services and help us deliver exceptional service whilst growing our business customer community.
We believe in rewarding our people for their hard work and dedication. As our Commercial Sales Advisor, you'll enjoy:
- Competitive Salary – Based on experience and skills
- Annual Bonus Scheme – Recognising company performance
- Pension Scheme – Helping you plan for your future
- Healthcare Benefits – Access to employee assistance programs
- Employee Discounts – On various products and services
- Annual Leave – Take time to recharge with our holiday entitlement
Closing Date: Monday 17th August 2026
We may close this vacancy early if we receive a high volume of applications. We encourage you to apply as soon as possible.
Please note that the successful candidate will be subject to a mandatory DBS check as part of the on-boarding process.
Be yourself, we like it that way. Together, we will build a culture of belonging, where inclusion is instinctive. Diversity is our strength and a reflection of our communities. We care, we value everyone, we celebrate uniqueness.
Our core values, which are essential to our success, are:
Be Rock Solid - Build trust and be trusted. Be the one we all look to and can depend on.
Be You - We want you to bring your best everyday. Be yourself and make your mark in your individual way.
Be the Future - Embrace change. Drive Progress. Own the challenge.
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