Adria Solutions Ltd
Commercial Sales Manager
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Commercial Sales Manager – UK
Manchester
£60,000–£75,000 + up to 30% bonus + Electric Vehicle
We are working with a leading international organisation that is entering an exciting period of growth and transformation within the UK market.
As part of this journey, they are looking to appoint an experienced Commercial Sales Manager to take ownership of the UK commercial strategy, strengthen sales capability and help drive the next stage of the company's growth.
This is a newly created senior position, reporting directly to the Managing Director and working closely with the wider UK leadership team.
It's an ideal opportunity for a commercially driven sales leader who can combine strategy with hands-on delivery. You'll be expected to develop the commercial framework, build relationships, develop people and, importantly, ensure the strategy is implemented effectively across the business.
The Role
As Commercial Sales Manager, you'll lead and develop the UK commercial function, with responsibility for Key Account Management, Tenders and Marketing.
You'll work across the organisation to establish a consistent and effective approach to sales, developing commercial frameworks, improving processes, supporting pricing strategies and building a stronger sales culture.
This is a highly visible role. The successful candidate will be expected to build trust across the business, work closely with branch and sales teams and lead from the front when it comes to major customers and commercial opportunities. You won't simply be setting strategy from a distance — you'll be actively involved in making it happen.
Key Responsibilities
- Lead and develop the UK commercial and sales function.
- Manage and support Key Account Management, Tenders and Marketing teams.
- Develop and implement short, medium and long-term commercial growth strategies.
- Drive profitable organic revenue growth across the business.
- Build a robust and sustainable sales pipeline.
- Develop and improve lead-generation initiatives and sales processes.
- Establish consistent national sales standards and operating practices.
- Review and implement pricing strategies and commercial frameworks.
- Develop effective sales governance and performance measures.
- Support customer retention and increase customer lifetime value.
- Develop sales capability through coaching, mentoring and training.
- Identify and implement systems, tools and processes that improve sales performance.
- Develop strong relationships with key customers and strategic accounts.
- Provide senior commercial support on major tenders, pitches and high-value opportunities.
- Help drive the commercial adoption of innovative digital solutions across the UK.
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What We're Looking For
We're looking for an experienced commercial or sales leader with a proven track record of delivering growth, improving performance and successfully implementing change.
You'll ideally have experience in:
- Leading and developing sales or commercial teams.
- Developing and implementing business development or sales strategies.
- Delivering measurable revenue growth.
- Managing strategic accounts and senior customer relationships.
- Building and managing sales pipelines.
- Developing sales processes, frameworks and governance.
- Pricing and commercial strategy.
- Coaching and developing sales professionals.
- Implementing new systems, processes or ways of working.
- Influencing stakeholders at all levels of an organisation.
Hands-on leadership is essential
This role will suit someone who enjoys being visible, involved and close to the action. We're not looking for someone who simply develops a strategy and delegates it. You'll need to be comfortable rolling up your sleeves, working alongside teams, meeting customers, supporting major opportunities and helping to overcome commercial challenges. You'll be someone who can move comfortably between strategic planning and practical execution.
The Person
You'll be:
- Commercially driven and results focused.
- A confident and engaging leader.
- Highly visible and hands-on.
- A strong communicator and relationship builder.
- Customer focused.
- Comfortable influencing senior stakeholders.
- Able to challenge traditional ways of working.
- Experienced in leading and implementing change.
- Passionate about developing people.
- Resilient, adaptable and commercially curious.
- Ambitious and motivated by significant business growth.
- Experienced within a service-based environment would be particularly relevant, as the ability to understand and sell service propositions is important.
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Your First 6–12 Months
You'll have a clear opportunity to make an immediate impact, with initial priorities including:
- Establishing a clear commercial vision and direction.
- Improving consistency across the sales operation.
- Introducing stronger sales processes, governance and reporting.
- Improving accountability and performance across commercial teams.
- Strengthening the quality and size of the sales pipeline.
- Reviewing and improving pricing and commercial frameworks.
- Supporting the implementation of new systems and technology.
- Accelerating the adoption and commercial success of digital solutions.
- Developing the capability and confidence of the wider commercial team.
- Building stronger relationships with key customers.
- Creating greater ownership across the commercial function.
Why Join?
This is an exciting opportunity to join an established international organisation at a pivotal stage of its UK growth journey.
The business has ambitious plans for the future and is investing in its people, technology and commercial capability.
You'll have genuine scope to shape how the UK business sells, develop a high-performing commercial function and make a measurable impact on revenue and customer growth. You'll also work closely with an experienced leadership team and have access to longer-term career opportunities within a growing international organisation.
Package
- Salary: £60,000–£75,000
- Annual Bonus: Up to 30% of salary, based on achievement of organic growth targets
- Company Vehicle: Electric vehicle
- Location: Manchester
- Travel: Some UK travel required
If you're an experienced Commercial Sales Manager, Sales Manager, Head of Sales, Commercial Manager or senior Business Development professional looking for a role where you can genuinely influence strategy, develop people and drive significant commercial growth, we'd be keen to hear from you.
Interested? Please Click Apply Now for more information!
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