Barrus Ltd
Commercial Sales Manager
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A senior, strategic sales role with a leading consumer goods supplier.
Work with leading brands across garden, DIY, giftware, and leisure channels. Be supported by a long-established and ambitious, privately owned business.
Job Description: Commercial Sales Manager
Reporting to the Head of Outdoor and leading a team of 6, including the Field Sales Manager and our National and Key Account Managers, you will own the UK sales strategy across the DIY, hardware, garden, giftware, and leisure sectors. This is a senior, strategic opportunity to shape trading relationships with major UK retailers, direct pricing and promotional negotiations, and build the omnichannel foundations for sustained market-share growth across strong outdoor product portfolios.
Key Responsibilities
- Set and deliver the national retail strategy, including sales, margin, and market-share objectives
- Build senior relationships and joint business plans with major UK retailers and buying groups
- Lead pricing, trading, and promotional negotiations
- Drive omnichannel and e-commerce growth alongside physical retail
- Own UK sales forecasting, pipeline, and P&L performance
- Lead, coach, and develop the wider sales team into strategic account managers
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About the Company
E.P. Barrus Ltd has been a trusted name in UK distribution since 1917, a privately owned company that has built an enviable portfolio of brands including 'Town & Country', 'Wolf Garten', 'Wilkinson Sword', 'Energizer', and 'Thermos'. As part of an ambitious growth plan for the outdoor products division, we have created a new, senior Commercial Sales Manager role to shape and lead the national sales strategy underpinning our next stage of growth.
Candidate Profile: Commercial Sales Manager
This role will suit a Head of Sales / Sales Director level candidate with an expert knowledge in the supply of non-food consumer goods across multiple sales channels.
Within your CV we should also see:
- Significant senior sales leadership experience and expertise in UK retail
- Strong knowledge of DIY, hardware, garden, giftware, leisure, or related consumer goods sectors
- Proven success managing major national accounts and securing listings, ranging, and revenue growth
- Strong negotiation skills
- Experience across physical and e-commerce retail channels.
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Salary/Benefits Information
- Negotiable salary + performance-based bonus + discretionary annual bonus
- Pension scheme
- Private health cover
- EAP scheme
- Company car (electric and PHEV options)
- Company credit card
- 25 days paid holiday plus bank holidays
Contact
Nick Hester
Job Reference: NH/105877
Candidate Care
By responding to this advert you consent to Cavendish Maine processing the personal data included within this application.
If your application is successful we will contact you to discuss the opportunity in more detail, within 48 hours of receiving your application.
Should you not hear from us within 3 working days please assume your application has been unsuccessful on this occasion. Please be advised that if unsuccessful for this role we may keep your details in our hold file, during which time you may be contacted for other suitable vacancies. If you do not want us to do this please call us to advise.
In the meantime, we would like to thank you for your interest in Cavendish Maine.
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