Martin Veasey Talent Solutions
Commercial Strategy Analyst
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East Midlands | Permanent | On site | £60,000 to £80,000 depending on experience, plus uncapped bonus
Tens of thousands of outbound calls a day. Your job is to make every one of them count.
A successful and growing UK finance business is looking for a Commercial Strategy Analyst to bring rigour, evidence and commercial thinking to one of the most valuable questions in the business: who should we be calling, when, and how.
The business runs a large and rapidly growing outbound operation, and expects to roughly quadruple its call volumes over the next few years. Every percentage point of improvement in who is called and when is worth a very significant sum. This role owns that question. It is a high visibility position with a direct line to senior leadership and the board.
This is not a reporting role, and it is not a pure data science role either. It is a commercial role for someone who can interrogate data themselves, work out what it is telling them, and then advise the business on what to do about it.
What you will do
- Own the analysis behind the outbound calling strategy: who to call, when to call them, and how.
- Identify optimum contact timings and approaches by sector, SIC code, business size, turnover, employee numbers and business type.
- Analyse propensity to answer and receptiveness to a commercial conversation, and turn that into practical targeting.
- Develop event based prospecting, for example identifying changes in a company's profile or circumstances that signal a good moment to make contact, and prove whether it works.
- Analyse lead ageing and conversion to establish where effort pays and where it is wasted, and be willing to recommend stopping activity that does not work.
- Work alongside the data and AI team, informing machine learning models on call optimisation. You will not be building the models, you will be shaping the commercial thinking behind them.
- Extend the same rigour into adjacent commercial questions as they arise, such as contact strategy, follow up methods and documentation chasing.
- Continually revisit and evolve the analysis as the business grows, the market moves and the product mix changes.
- Present findings and recommendations to senior stakeholders and the board, and make the case for a clear direction.
- Challenge assumptions and bring new commercial ideas, not just numbers.
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What you will bring
- A university degree at 2:1 or above in an analytical subject, for example mathematics, statistics, economics, engineering, physics, computer science, data science or a comparable numerate discipline. This is a firm requirement.
- A background in business consultancy, for example one of the Big Four or a comparable strategy or commercial consultancy, would be a strong advantage. What matters is the ability to look at data and then genuinely advise on it.
- Strong commercial acumen. You understand how a business makes money, and your instinct is to find the commercial answer rather than the elegant analysis.
- Enough technical ability to investigate data yourself, including writing your own queries or using AI tools to help you do so. This does not need to be at data science level, but you must be self sufficient and go and find the answer rather than wait to be handed it.
- Curiosity and independence. The best person here forms their own hypotheses and goes and tests them.
- Any exposure to outbound calling, contact centre, sales operations or prospecting analytics would be genuinely useful.
- Excellent communication, with the ability to make complex information clear to technical and non-technical audiences.
- Experience in financial services, lending, banking or fintech is an advantage and helps you add value quickly, but it is not essential.
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Location
This is an on-site role based in East Midlands, five days per week.
If you are a commercially minded analyst or consultant who wants a single, high value problem to own and real influence over how a growing business goes to market, apply now in confidence.
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