National Basketball Association (NBA)
Commercial Strategy & Insights, Global Media Distribution – Europe & Middle East
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WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.
Position Summary:
This role sits within the Global Media Distribution team in London and is responsible for providing dedicated commercial analytics, strategic insights, and data-driven support across the region's media distribution portfolio. The individual will work across three core pillars: League Pass & DTC analytics, international audience measurement, and commercial sales insights partnering closely with the GMD Sales team, the Media Research & Insights Analyst, and cross-functional stakeholders across the London office.
Major Responsibilities:
Commercial Sales & Strategic Insights:
- Partner with the GMD Sales team to provide audience insights, market research, and analytical support for partner meetings, pitches, and strategic business development opportunities.
- Support the valuation, positioning, and storytelling of media assets through audience analysis, consumer insights, and performance data.
- Conduct competitive analysis, industry benchmarking, and market research to identify trends and growth opportunities, developing data-driven materials that strengthen partner narratives and revenue initiatives.
International Audience & Media Analytics:
- Lead international viewership analytics and reporting across the NBA and affiliate leagues, delivering actionable insights on audience performance, consumption behaviors, and regional trends.
- Serve as the London office subject matter expert on audience measurement methodologies, providing education, consultation, and best practices to improve stakeholder utilization of audience data.
League Pass, Fan Data & Marketing Insights:
- Own end-to-end League Pass analytical support across EME
- Support Marketing and Consumer teams with Known Fans analysis, audience segmentation, and fan acquisition and engagement insights.
- Serve as analytical resource for ad-hoc cross-departmental requests and lead data analytics projects. (Known Fans/NBA IDs, All-Star voting analysis etc.).
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Required Skills/Knowledge:
- Proficiency in data visualization software such as Tableau and Power BI is a must
- Proficiency in SQL is a must
- Strong analytical and quantitative skills with comfort working with large datasets and translating complex data into clear, actionable insights
- Ability to present data and insights in a distilled and easily understandable format
- Knowledge of media industry metrics, audience measurement methodologies, and subscription/DTC business models
- Excellent interpersonal skills and ability to communicate effectively with stakeholders at all levels
- Proficient in Microsoft Word, Excel, and PowerPoint
- Familiarity with AI tools and automation workflows is advantageous
Experience Needed:
- 3-5 years of experience in data analytics, business intelligence, or commercial strategy, preferably within media, sports, or subscription-based services
- Experience supporting commercial or sales teams with data-driven insights and strategic recommendations
- Familiarity with major analytics, data visualization, and reporting tools
- Experience working in a cross-functional, international environment is advantageous
Educational Background Required:
- Bachelor's degree in Statistics, Mathematics, Economics, Business, Computer Science, Analytics, or a related field
- Further education in a relevant discipline is advantageous
Salary Range:
N/A
Job Posting Title:
Project
The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
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The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
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