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Commercial Strategy & Insights, Global Media Distribution – Europe & Middle East
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WORK OPTION
The NBA currently provides eligible employees the option of working remotely one day per week.
Position Summary
This role sits within the Global Media Distribution team in London and is responsible for providing dedicated commercial analytics, strategic insights, and data-driven support across the region's media distribution portfolio. The individual will work across three core pillars: League Pass & DTC analytics, international audience measurement, and commercial sales insights partnering closely with the GMD Sales team, the Media Research & Insights Analyst, and cross-functional stakeholders across the London office.
Major Responsibilities
Commercial Sales & Strategic Insights
- Partner with the GMD Sales team to provide audience insights, market research, and analytical support for partner meetings, pitches, and strategic business development opportunities.
- Support the valuation, positioning, and storytelling of media assets through audience analysis, consumer insights, and performance data.
- Conduct competitive analysis, industry benchmarking, and market research to identify trends and growth opportunities, developing data-driven materials that strengthen partner narratives and revenue initiatives.
International Audience & Media Analytics
- Lead international viewership analytics and reporting across the NBA and affiliate leagues, delivering actionable insights on audience performance, consumption behaviors, and regional trends.
- Serve as the London office subject matter expert on audience measurement methodologies, providing education, consultation, and best practices to improve stakeholder utilization of audience data.
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League Pass, Fan Data & Marketing Insights
- Own end-to-end League Pass analytical support across EME
- Support Marketing and Consumer teams with Known Fans analysis, audience segmentation, and fan acquisition and engagement insights.
- Serve as analytical resource for ad-hoc cross-departmental requests and lead data analytics projects. (Known Fans/NBA IDs, All-Star voting analysis etc.).
Required Skills/Knowledge
- Proficiency in data visualization software such as Tableau and Power BI is a must
- Proficiency in SQL is a must
- Strong analytical and quantitative skills with comfort working with large datasets and translating complex data into clear, actionable insights
- Ability to present data and insights in a distilled and easily understandable format
- Knowledge of media industry metrics, audience measurement methodologies, and subscription/DTC business models
- Excellent interpersonal skills and ability to communicate effectively with stakeholders at all levels
- Proficient in Microsoft Word, Excel, and PowerPoint
- Familiarity with AI tools and automation workflows is advantageous
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Experience Needed
- 3-5 years of experience in data analytics, business intelligence, or commercial strategy, preferably within media, sports, or subscription-based services
- Experience supporting commercial or sales teams with data-driven insights and strategic recommendations
- Familiarity with major analytics, data visualization, and reporting tools
- Experience working in a cross-functional, international environment is advantageous
Educational Background Required
- Bachelor's degree in Statistics, Mathematics, Economics, Business, Computer Science, Analytics, or a related field
- Further education in a relevant discipline is advantageous
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The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran
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